Brandwave

How popular isColenso BBDO?

In October 2026, people searched for Colenso BBDO by name about 390 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 3.5% of all New Zealand creative and integrated agency searches, placing Colenso BBDO ninth out of 16 agencies. When we asked both ChatGPT and Google AI Overviews about creative and integrated agencies, Colenso BBDO appeared in three of the five answers and was the second most recommended of the 16.

Search and AI answers in October 2026

Colenso BBDO is the ninth most searched of 16 competitors and the second most recommended in the AI answers we collected.

  1. Stanley StShare of searches 26.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. Motion SicknessShare of searches 19.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. Special GroupShare of searches 7.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. McCann New ZealandShare of searches 7.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Colenso BBDOShare of searches 3.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+11 more

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Top creative and integrated agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Colenso BBDO was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Colenso BBDO is the second most recommended of the 16.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Special Group1st
  2. Colenso BBDO2nd
  3. Motion Sickness3rd
  4. McCann New Zealand4th
  5. Bastion5th
  6. TBWA\New Zealand6th
  7. Stanley St7th
  8. Chemistry8th
  9. Saatchi & Saatchi9th
  10. VML–
  11. +6 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Special Group4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Colenso BBDO3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Motion Sickness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • McCann New Zealand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bastion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley St1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Saatchi & Saatchi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TBWA\New Zealand1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chemistry1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Werk Agency1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+6 more

See every answer about creative and integrated agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Colenso BBDO compared with other New Zealand creative and integrated agencies?

Colenso BBDO against creative and integrated agencies in New Zealand, by month

Share of searches by month for Stanley St, Motion Sickness, Special Group, McCann New Zealand, Bastion, Saatchi & Saatchi, TBWA\New Zealand, VML, Colenso BBDO, Previously Unavailable, Chemistry. The figures are in the table below the chart.

View monthly share of searches table
MonthStanley StMotion SicknessSpecial GroupMcCann New ZealandBastionSaatchi & SaatchiTBWA\New ZealandVMLColenso BBDOPreviously UnavailableChemistryPitchblack PartnersWerk AgencyOgilvyAttraction StudioAugusto
Nov 202533.1%15.7%7.5%1.7%8.2%8.1%3.8%3.4%4.4%2.9%3.4%1.9%1.3%1.7%1.6%1.2%
Dec 202534.8%16.4%7.3%5.2%7.1%5.8%3.4%2.4%3.8%2%1.9%2.5%3.1%1.9%1.1%1.3%
Jan 202643.6%13.6%6.5%2.3%5.9%5.8%3.4%1.9%4.8%2.1%2%1.7%1.7%1.8%1.7%1.3%
Feb 202627.3%16.7%5.6%2.8%12.9%6.8%5.7%2.2%4.5%3%4.2%2%1.6%1.5%2%1.2%
Mar 202627.3%17.6%5.8%3.9%8.5%6.7%3.8%1.9%5.5%3%7.3%2.4%1.6%1.7%2%1.2%
Apr 202627.9%19.7%7%7%6.7%4.6%3.9%1.9%4.6%3.1%3.8%2.5%1.6%2.2%2%1.3%
May 202624.1%15.3%8.3%6.9%11.3%4.8%4.1%2.3%3.9%3.2%5.6%2.6%2.1%1.9%2.1%1.3%
Jun 202623.5%14.7%8.5%6.9%9.7%5.8%4%2.4%5.8%3.1%5.3%2.1%2.5%2.3%2.1%1.4%
Jul 202625.5%16.4%7.2%7.3%8.6%5.1%4.2%2.5%6.3%2.8%3.6%2.2%2.2%2.4%1.8%1.8%
Aug 202627.2%17.3%7.2%5.2%9.8%5.5%5.7%1.8%4.5%2.4%3.6%2.4%2%1.8%2%1.6%
Sep 202623.1%14.8%15.2%6.1%8.3%5.7%3.9%2.9%3.8%3.1%3.6%1.6%1.3%2.2%2.5%1.8%
Oct 202626.4%19.6%7.9%7.6%6.8%5.4%3.7%3.7%3.5%3.5%3.5%1.9%1.9%1.7%1.5%1.2%

  1. 1.Stanley St

    26.4%

    Held 1st. 2.9K estimated branded searches, +20.8% vs prior month. Share +3.3 points.

  2. 2.Motion Sickness

    19.6%

    Moved from 3rd to 2nd. 2.1K estimated branded searches, +39.6% vs prior month. Share +4.7 points.

  3. 3.Special Group

    7.9%

    Moved from 2nd to 3rd. 870 estimated branded searches, -44.9% vs prior month. Share -7.3 points.

  4. 4.McCann New Zealand

    7.6%

    Moved from 5th to 4th. 840 estimated branded searches, +33.3% vs prior month. Share +1.6 points.

  5. 5.Bastion

    6.8%

    Moved from 4th to 5th. 750 estimated branded searches, -12.8% vs prior month. Share -1.5 points.

  6. 6.Saatchi & Saatchi

    5.4%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.TBWA\New Zealand

    3.7%

    Held 7th. 410 estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.VML

    3.7%

    Moved from 11th to 8th. 410 estimated branded searches, +36.7% vs prior month. Share +0.8 points.

  9. 9.Colenso BBDO

    3.5%

    Moved from 8th to 9th. 390 estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Previously Unavailable

    3.5%

    Held 10th. 390 estimated branded searches, +21.9% vs prior month. Share +0.5 points.

  11. 11.Chemistry

    3.5%

    Moved from 9th to 11th. 380 estimated branded searches, +2.7% vs prior month. Share -0.1 points.

  12. 12.Pitchblack Partners

    1.9%

    Moved from 15th to 12th. 210 estimated branded searches, +23.5% vs prior month. Share +0.3 points.

  13. 13.Werk Agency

    1.9%

    Moved from 16th to 13th. 210 estimated branded searches, +50% vs prior month. Share +0.6 points.

  14. 14.Ogilvy

    1.7%

    Moved from 13th to 14th. 190 estimated branded searches, -17.4% vs prior month. Share -0.5 points.

  15. 15.Attraction Studio

    1.5%

    Moved from 12th to 15th. 170 estimated branded searches, -34.6% vs prior month. Share -1 points.

  16. 16.Augusto

    1.2%

    Moved from 14th to 16th. 130 estimated branded searches, -31.6% vs prior month. Share -0.6 points.

Compare popularity between Colenso BBDO and its closest rivals

Every comparison with Colenso BBDO

15 comparisons

How has branded search demand for Colenso BBDO changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Colenso BBDO in New Zealand fell from 480 to 390.
  • Across the 12 months ending October 2026, Colenso BBDO’s share of searches among creative and integrated agencies in New Zealand decreased from 4.4% to 3.5%.
  • Across the 12 months ending October 2026, Colenso BBDO’s share of searches among creative and integrated agencies in New Zealand peaked at 6.3% in July 2026 and was lowest at 3.5% in October 2026.
  • Across the 12 months ending October 2026, Colenso BBDO fell from 6th to 9th among creative and integrated agencies in New Zealand.

How did search popularity change for New Zealand creative and integrated agencies in October 2026?

6 changes

  1. In October 2026, Motion Sickness overtook Special Group to rank 2nd among creative and integrated agencies in New Zealand, with 19.6% of the searches.

  2. In October 2026, McCann New Zealand overtook Bastion to rank 4th among creative and integrated agencies in New Zealand, with 7.6% of the searches.

  3. In October 2026, Werk Agency overtook Attraction Studio and 2 others to rank 13th among creative and integrated agencies in New Zealand, with 1.9% of the searches.

  4. In October 2026, VML overtook Colenso BBDO and 2 others to rank 8th among creative and integrated agencies in New Zealand, with 3.7% of the searches.

  5. In October 2026, Stanley St gained share of searches among creative and integrated agencies in New Zealand, from 23.1% to 26.4%.

  6. In October 2026, Special Group lost share of searches among creative and integrated agencies in New Zealand, from 15.2% to 7.9%.

How are Colenso BBDO’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Colenso BBDO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • colenso bbdo

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How the Brand Demand Index is measured

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