Bastion vs Colenso BBDO:Which is more popular in New Zealand?
In October 2026, Bastion had more branded searches than Colenso BBDO among creative and integrated agencies in New Zealand. Bastion had about 750 branded searches, while Colenso BBDO had 390. Bastion made up 6.8% of all creative and integrated agency searches we track, and Colenso BBDO accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about creative and integrated agencies, Colenso BBDO appeared in three of the five answers and Bastion in two. Colenso BBDO was mentioned before Bastion in two out of three answers that named either.
Who do people search for more?
Bastion, about 92% more searches than Colenso BBDO
Who does AI mention more?
Colenso BBDO, mentioned in 3 of 5 answers, Bastion in 2
Who does AI recommend more?
Colenso BBDO, named ahead of Bastion in 2 of 3 answers
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Top creative and integrated agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Colenso BBDO was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Bastion was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Colenso BBDO was listed before Bastion in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Special Group4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Colenso BBDO3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Motion Sickness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
McCann New Zealand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bastion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stanley St1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Saatchi & Saatchi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TBWA\New Zealand1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chemistry1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Werk Agency1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about creative and integrated agencies
5 answers
Asked ChatGPT
“Which creative and integrated agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best creative and integrated agencies in New Zealand?”
Asked ChatGPT
“What's the best creative and integrated agency in New Zealand for a brand campaign?”
Searched Google, AI Overview
“creative agencies nz”
Searched Google, AI Overview
“creative advertising agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bastion or Colenso BBDO more popular in search?
This chart shows how often people search Google for Bastion and Colenso BBDO by name. Each line represents a brand's share of searches for all 16 creative and integrated agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Bastion, Colenso BBDO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stanley St | Motion Sickness | Special Group | McCann New Zealand | Bastion | Saatchi & Saatchi | TBWA\New Zealand | VML | Colenso BBDO | Previously Unavailable | Chemistry | Pitchblack Partners | Werk Agency | Ogilvy | Attraction Studio |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 33.1% | 15.7% | 7.5% | 1.7% | 8.2% | 8.1% | 3.8% | 3.4% | 4.4% | 2.9% | 3.4% | 1.9% | 1.3% | 1.7% | 1.6% |
| Dec 2025 | 34.8% | 16.4% | 7.3% | 5.2% | 7.1% | 5.8% | 3.4% | 2.4% | 3.8% | 2% | 1.9% | 2.5% | 3.1% | 1.9% | 1.1% |
| Jan 2026 | 43.6% | 13.6% | 6.5% | 2.3% | 5.9% | 5.8% | 3.4% | 1.9% | 4.8% | 2.1% | 2% | 1.7% | 1.7% | 1.8% | 1.7% |
| Feb 2026 | 27.3% | 16.7% | 5.6% | 2.8% | 12.9% | 6.8% | 5.7% | 2.2% | 4.5% | 3% | 4.2% | 2% | 1.6% | 1.5% | 2% |
| Mar 2026 | 27.3% | 17.6% | 5.8% | 3.9% | 8.5% | 6.7% | 3.8% | 1.9% | 5.5% | 3% | 7.3% | 2.4% | 1.6% | 1.7% | 2% |
| Apr 2026 | 27.9% | 19.7% | 7% | 7% | 6.7% | 4.6% | 3.9% | 1.9% | 4.6% | 3.1% | 3.8% | 2.5% | 1.6% | 2.2% | 2% |
| May 2026 | 24.1% | 15.3% | 8.3% | 6.9% | 11.3% | 4.8% | 4.1% | 2.3% | 3.9% | 3.2% | 5.6% | 2.6% | 2.1% | 1.9% | 2.1% |
| Jun 2026 | 23.5% | 14.7% | 8.5% | 6.9% | 9.7% | 5.8% | 4% | 2.4% | 5.8% | 3.1% | 5.3% | 2.1% | 2.5% | 2.3% | 2.1% |
| Jul 2026 | 25.5% | 16.4% | 7.2% | 7.3% | 8.6% | 5.1% | 4.2% | 2.5% | 6.3% | 2.8% | 3.6% | 2.2% | 2.2% | 2.4% | 1.8% |
| Aug 2026 | 27.2% | 17.3% | 7.2% | 5.2% | 9.8% | 5.5% | 5.7% | 1.8% | 4.5% | 2.4% | 3.6% | 2.4% | 2% | 1.8% | 2% |
| Sep 2026 | 23.1% | 14.8% | 15.2% | 6.1% | 8.3% | 5.7% | 3.9% | 2.9% | 3.8% | 3.1% | 3.6% | 1.6% | 1.3% | 2.2% | 2.5% |
| Oct 2026 | 26.4% | 19.6% | 7.9% | 7.6% | 6.8% | 5.4% | 3.7% | 3.7% | 3.5% | 3.5% | 3.5% | 1.9% | 1.9% | 1.7% | 1.5% |
How has branded search for Bastion and Colenso BBDO changed in New Zealand over the last 12 months?
3 findings
- Bastion was ahead of Colenso BBDO in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bastion’s share of searches among creative and integrated agencies in New Zealand moved from 8.2% to 6.8%, and its estimated monthly branded searches moved from 890 to 750.
- Across the 12 months ending October 2026, Colenso BBDO’s share of searches among creative and integrated agencies in New Zealand moved from 4.4% to 3.5%, and its estimated monthly branded searches moved from 480 to 390.
How did search popularity change for New Zealand creative and integrated agencies in October 2026?
4 changes
In October 2026, McCann New Zealand overtook Bastion to rank 4th among creative and integrated agencies in New Zealand, with 7.6% of the searches.
In October 2026, VML overtook Colenso BBDO and 2 others to rank 8th among creative and integrated agencies in New Zealand, with 3.7% of the searches.
In October 2026, Bastion lost share of searches among creative and integrated agencies in New Zealand, from 8.3% to 6.8%.
Colenso BBDO’s share of searches among creative and integrated agencies in New Zealand has lost ground for 3 months in a row, from 6.3% to 3.5% in October 2026.
How are Bastion’s and Colenso BBDO’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bastion’s and Colenso BBDO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bastion
3 branded search terms
- bastion aotearoa
- Bastion Design
- bastion shine
Colenso BBDO
1 branded search term
- colenso bbdo
Other head-to-heads among creative and integrated agencies
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