Colenso BBDO vs Ogilvy:Which is more popular by branded search in New Zealand?
In August 2026, Colenso BBDO had more branded searches than Ogilvy among creative and integrated agencies in New Zealand. Colenso BBDO was estimated to have 480 branded searches compared to Ogilvy’s 320, and held a 4.6% Share of Search versus Ogilvy’s 3.1%.
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Which is more popular in search, Colenso BBDO or Ogilvy?
Creative advertising, brand and integrated marketing agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Colenso BBDO, Ogilvy. The figures are in the table below the chart.
View monthly share of search table
| Month | Stanley St | Bastion | McCann New Zealand | TBWA\New Zealand | Saatchi & Saatchi | Special Group | Colenso BBDO | VML | Chemistry | Motion Sickness | Ogilvy | Previously Unavailable | Pitchblack Partners | Augusto | Attraction Studio | Werk Agency |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 9.2% | 1.6% | 6.1% | 17.6% | 7% | 4.4% | 10.4% | 3.7% | 3% | 4% | 3.1% | 1.6% | 2.7% | 1.3% | 2.4% |
| Nov 2025 | 35.8% | 8.8% | 1.9% | 5.4% | 10.9% | 6.2% | 4.8% | 6.3% | 3.7% | 2.7% | 3.5% | 3.3% | 2.1% | 1.7% | 1.7% | 1.4% |
| Dec 2025 | 37.4% | 7.6% | 7.1% | 5.3% | 9.5% | 5.4% | 4.1% | 4.6% | 2.1% | 2.3% | 3.1% | 2.3% | 2.7% | 1.8% | 1.2% | 3.4% |
| Jan 2026 | 46.6% | 6.4% | 3.3% | 4.8% | 8.1% | 4.9% | 5.1% | 4.1% | 2.1% | 1.7% | 3.4% | 2.3% | 1.8% | 1.9% | 1.8% | 1.8% |
| Feb 2026 | 29.3% | 13.8% | 4.3% | 7.7% | 9.1% | 4.4% | 4.8% | 4.5% | 4.5% | 3.4% | 2.9% | 3.4% | 2.1% | 1.7% | 2.1% | 1.7% |
| Mar 2026 | 28.6% | 8.9% | 6.3% | 5.1% | 8.4% | 5.1% | 5.7% | 4% | 7.6% | 6% | 3.1% | 3.2% | 2.5% | 1.7% | 2.1% | 1.7% |
| Apr 2026 | 29.3% | 7.1% | 11.5% | 5.2% | 6.2% | 5.1% | 4.8% | 4% | 4% | 7.4% | 3.6% | 3.4% | 2.6% | 1.8% | 2.1% | 1.7% |
| May 2026 | 24.7% | 11.5% | 11.3% | 5.7% | 6.3% | 6.6% | 4% | 4.7% | 5.8% | 4.1% | 3.3% | 3.4% | 2.7% | 1.7% | 2.2% | 2.2% |
| Jun 2026 | 23.9% | 9.9% | 11% | 5.6% | 7.3% | 7.6% | 5.9% | 4.9% | 5.4% | 3.5% | 3.4% | 3.4% | 2.1% | 1.7% | 2.1% | 2.6% |
| Jul 2026 | 25.9% | 8.7% | 12.6% | 5.8% | 6.7% | 6% | 6.4% | 4.6% | 3.7% | 4.3% | 3.8% | 2.9% | 2.3% | 2.3% | 1.8% | 2.3% |
| Aug 2026 | 27.9% | 10.1% | 10.1% | 7.7% | 7.4% | 6.2% | 4.6% | 4.2% | 3.7% | 3.7% | 3.1% | 2.6% | 2.5% | 2.2% | 2% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Colenso BBDO and Ogilvy comparison changed over the last 12 months?
3 findings
- Colenso BBDO was ahead of Ogilvy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Colenso BBDO’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 4.4% to 4.6%, and its estimated monthly branded searches held steady at 480.
- Across the 11 months ending August 2026, Ogilvy’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 4% to 3.1%, and its estimated monthly branded searches moved from 440 to 320.
How did search popularity change for New Zealand creative and integrated agencies in August 2026?
3 changes
In August 2026, TBWA\New Zealand overtook Colenso BBDO to rank 4th among creative and integrated agencies in New Zealand, at 7.7%.
In August 2026, Colenso BBDO lost estimated Share of Search among creative and integrated agencies in New Zealand, from 6.4% to 4.6%.
In August 2026, Ogilvy lost estimated Share of Search among creative and integrated agencies in New Zealand, from 3.8% to 3.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Colenso BBDO’s and Ogilvy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Colenso BBDO
1 branded search term
- Colenso Bbdo
Ogilvy
11 branded search terms
- ogilvy
- ogilvy & mather
- ogilvy & mather new zealand
- ogilvy advertising
- ogilvy agency
- ogilvy and mather
- ogilvy and mather nz
- ogilvy auckland
- ogilvy new zealand
- ogilvy nz
- ogilvy wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.