Buoy Salon & Spa vs Tokki Hair Studio:Which is more popular in New Zealand?

Name: Buoy Salon & Spa vs Tokki Hair Studio: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Tokki Hair Studio had more branded searches than Buoy Salon & Spa among wellington region hair salons in New Zealand. Tokki Hair Studio had about 1,320 branded searches, while Buoy Salon & Spa had 880. Tokki Hair Studio made up 29.7% of all wellington region hair salon searches we track, and Buoy Salon & Spa accounted for 19.8%. When we asked ChatGPT and Google AI Overviews about wellington region hair salons, Buoy Salon & Spa appeared in all four answers and Tokki Hair Studio in two. Buoy Salon & Spa was mentioned before Tokki Hair Studio in two out of three answers.

Among wellington region hair salons in New Zealand in October 2026

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Top wellington region hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Buoy Salon & Spa appeared in all four answers. Tokki Hair Studio was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Buoy Salon & Spa was listed before Tokki Hair Studio in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Buoy Salon & Spa	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Miss Fox	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Sable Fine Hair	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Tokki Hair Studio	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Mane Salon	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Reds Hairdressing	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Buoy Salon & Spa4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Miss Fox4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Sable Fine Hair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tokki Hair Studio2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mane Salon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Reds Hairdressing0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wellington region hair salons

4 answers

Asked ChatGPT
“Which hair salon should I go to in Wellington Region, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Wellington Region, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Wellington Region, New Zealand for a haircut?”
Searched Google, AI Overview
“wellington hair salons”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hairdresser wellington nz”
1. 1Miss Fox
2. 2Buoy Salon & Spa

Not named in any answer:

Reds Hairdressing

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Buoy Salon & Spa or Tokki Hair Studio more popular in search?

This chart shows how often people search Google for Buoy Salon & Spa and Tokki Hair Studio by name. Each line represents a brand's share of searches for all six wellington region hair salons we track, month by month, from searches in New Zealand.

Buoy Salon & Spa and Tokki Hair Studio among wellington region hair salons in New Zealand, by month

Month	Tokki Hair Studio	Buoy Salon & Spa	Mane Salon	Miss Fox	Sable Fine Hair	Reds Hairdressing
Nov 2025	35.6%	19.5%	19.5%	16.2%	8.8%	0.44%
Dec 2025	34.1%	18.8%	22.9%	15.4%	8.6%	0.26%
Jan 2026	30.6%	20.4%	20.4%	18.6%	9.3%	0.7%
Feb 2026	32.8%	17.6%	21.6%	17.9%	9.8%	0.25%
Mar 2026	33.6%	18.1%	20.6%	17.1%	10.1%	0.41%
Apr 2026	36.4%	16.3%	22.9%	14.9%	9%	0.45%
May 2026	33.9%	18.4%	20.9%	18%	8.6%	0.21%
Jun 2026	26.3%	18.8%	26%	19.8%	8.6%	0.52%
Jul 2026	25%	17.8%	24.8%	22%	9.9%	0.5%
Aug 2026	27%	18.9%	26.2%	17.1%	10.5%	0.26%
Sep 2026	31.8%	17.2%	23.9%	14.8%	11.7%	0.48%
Oct 2026	29.7%	19.8%	19.8%	19.3%	11%	0.45%

How has branded search for Buoy Salon & Spa and Tokki Hair Studio changed in New Zealand over the last 12 months?

3 findings

Tokki Hair Studio was ahead of Buoy Salon & Spa in every measured month of the 12 months ending October 2026.
Across the 12 months ending October 2026, Buoy Salon & Spa’s share of searches among wellington region hair salons in New Zealand moved from 19.5% to 19.8%, and its estimated monthly branded searches held steady at 880.
Across the 12 months ending October 2026, Tokki Hair Studio’s share of searches among wellington region hair salons in New Zealand moved from 35.6% to 29.7%, and its estimated monthly branded searches moved from 1.6K to 1.3K.

How did search popularity change for New Zealand wellington region hair salons in October 2026?

2 changes

In October 2026, Buoy Salon & Spa overtook Mane Salon to rank 2nd among wellington region hair salons in New Zealand, with 19.8% of the searches.
In October 2026, Tokki Hair Studio lost share of searches among wellington region hair salons in New Zealand, from 31.8% to 29.7%.

How are Buoy Salon & Spa’s and Tokki Hair Studio’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Buoy Salon & Spa’s and Tokki Hair Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.