Buoy Salon & Spa vs Miss Fox:Which is more popular in New Zealand?
In October 2026, Buoy Salon & Spa and Miss Fox were level in searches among wellington region hair salons in New Zealand, with an estimated 880 versus 860 branded searches, at 19.8% and 19.3% of the total. When we asked ChatGPT and Google AI Overviews about wellington region hair salons, both Buoy Salon & Spa and Miss Fox appeared in all four answers. Buoy Salon & Spa was mentioned before Miss Fox in two out of three answers.
Who do people search for more?
Buoy Salon & Spa and Miss Fox are searched for about as often as each other.
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Buoy Salon & Spa, named ahead of Miss Fox in 2 of 3 answers
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Top wellington region hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Buoy Salon & Spa and Miss Fox showed up in all four answers. Buoy Salon & Spa was listed before Miss Fox in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Buoy Salon & Spa4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Miss Fox4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Sable Fine Hair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Tokki Hair Studio2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mane Salon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Reds Hairdressing0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about wellington region hair salons
4 answers
Asked ChatGPT
“Which hair salon should I go to in Wellington Region, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Wellington Region, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Wellington Region, New Zealand for a haircut?”
Searched Google, AI Overview
“wellington hair salons”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hairdresser wellington nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Buoy Salon & Spa or Miss Fox more popular in search?
This chart shows how often people search Google for Buoy Salon & Spa and Miss Fox by name. Each line represents a brand's share of searches for all six wellington region hair salons we track, month by month, from searches in New Zealand.
Share of searches by month for Buoy Salon & Spa, Miss Fox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tokki Hair Studio | Buoy Salon & Spa | Mane Salon | Miss Fox | Sable Fine Hair | Reds Hairdressing |
|---|---|---|---|---|---|---|
| Nov 2025 | 35.6% | 19.5% | 19.5% | 16.2% | 8.8% | 0.44% |
| Dec 2025 | 34.1% | 18.8% | 22.9% | 15.4% | 8.6% | 0.26% |
| Jan 2026 | 30.6% | 20.4% | 20.4% | 18.6% | 9.3% | 0.7% |
| Feb 2026 | 32.8% | 17.6% | 21.6% | 17.9% | 9.8% | 0.25% |
| Mar 2026 | 33.6% | 18.1% | 20.6% | 17.1% | 10.1% | 0.41% |
| Apr 2026 | 36.4% | 16.3% | 22.9% | 14.9% | 9% | 0.45% |
| May 2026 | 33.9% | 18.4% | 20.9% | 18% | 8.6% | 0.21% |
| Jun 2026 | 26.3% | 18.8% | 26% | 19.8% | 8.6% | 0.52% |
| Jul 2026 | 25% | 17.8% | 24.8% | 22% | 9.9% | 0.5% |
| Aug 2026 | 27% | 18.9% | 26.2% | 17.1% | 10.5% | 0.26% |
| Sep 2026 | 31.8% | 17.2% | 23.9% | 14.8% | 11.7% | 0.48% |
| Oct 2026 | 29.7% | 19.8% | 19.8% | 19.3% | 11% | 0.45% |
How has branded search for Buoy Salon & Spa and Miss Fox changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending October 2026: Miss Fox took it in February 2026, Buoy Salon & Spa took it in March 2026, Miss Fox took it in June 2026, Buoy Salon & Spa took it in August 2026.
- Across the 12 months ending October 2026, Buoy Salon & Spa’s share of searches among wellington region hair salons in New Zealand moved from 19.5% to 19.8%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending October 2026, Miss Fox’s share of searches among wellington region hair salons in New Zealand moved from 16.2% to 19.3%, and its estimated monthly branded searches moved from 730 to 860.
How did search popularity change for New Zealand wellington region hair salons in October 2026?
2 changes
In October 2026, Buoy Salon & Spa overtook Mane Salon to rank 2nd among wellington region hair salons in New Zealand, with 19.8% of the searches.
In October 2026, Miss Fox gained share of searches among wellington region hair salons in New Zealand, from 14.8% to 19.3%.
How are Buoy Salon & Spa’s and Miss Fox’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Buoy Salon & Spa’s and Miss Fox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Buoy Salon & Spa
1 branded search term
- buoy salon & spa
Miss Fox
2 branded search terms
- miss fox
- miss fox wellington
Other head-to-heads among wellington region hair salons
- Tokki Hair Studio vs Buoy Salon & Spa: compare popularity
- Tokki Hair Studio vs Mane Salon: compare popularity
- Tokki Hair Studio vs Miss Fox: compare popularity
- Tokki Hair Studio vs Sable Fine Hair: compare popularity
- Buoy Salon & Spa vs Mane Salon: compare popularity
- Buoy Salon & Spa vs Sable Fine Hair: compare popularity
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