Brandwave

How popular isBuoy Salon & Spa?

In October 2026, people searched for Buoy Salon & Spa by name about 880 times in New Zealand, about the same as the previous year. These searches made up 19.8% of all New Zealand wellington region hair salon searches, placing Buoy Salon & Spa second out of six salons. When we asked both ChatGPT and Google AI Overviews about wellington region hair salons, Buoy Salon & Spa appeared in all answers and was the second most recommended of the six.

Search and AI answers in October 2026

Buoy Salon & Spa is the second most searched of 6 competitors and the second most recommended in the AI answers we collected.

  1. Tokki Hair StudioShare of searches 29.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. Buoy Salon & SpaShare of searches 19.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. Mane SalonShare of searches 19.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  4. Miss FoxShare of searches 19.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. Sable Fine HairShare of searches 11%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

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Top wellington region hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Buoy Salon & Spa appeared in all four answers. Buoy Salon & Spa is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Miss Fox1st
  2. Buoy Salon & Spa2nd
  3. Sable Fine Hair3rd
  4. Tokki Hair Studio4th
  5. Mane Salon5th
  6. Reds Hairdressing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Buoy Salon & Spa4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Miss Fox4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sable Fine Hair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tokki Hair Studio2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mane Salon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reds Hairdressing0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wellington region hair salons

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Buoy Salon & Spa compared with other New Zealand wellington region hair salons?

Buoy Salon & Spa against wellington region hair salons in New Zealand, by month

Share of searches by month for Tokki Hair Studio, Buoy Salon & Spa, Mane Salon, Miss Fox, Sable Fine Hair. The figures are in the table below the chart.

View monthly share of searches table
MonthTokki Hair StudioBuoy Salon & SpaMane SalonMiss FoxSable Fine HairReds Hairdressing
Nov 202535.6%19.5%19.5%16.2%8.8%0.44%
Dec 202534.1%18.8%22.9%15.4%8.6%0.26%
Jan 202630.6%20.4%20.4%18.6%9.3%0.7%
Feb 202632.8%17.6%21.6%17.9%9.8%0.25%
Mar 202633.6%18.1%20.6%17.1%10.1%0.41%
Apr 202636.4%16.3%22.9%14.9%9%0.45%
May 202633.9%18.4%20.9%18%8.6%0.21%
Jun 202626.3%18.8%26%19.8%8.6%0.52%
Jul 202625%17.8%24.8%22%9.9%0.5%
Aug 202627%18.9%26.2%17.1%10.5%0.26%
Sep 202631.8%17.2%23.9%14.8%11.7%0.48%
Oct 202629.7%19.8%19.8%19.3%11%0.45%

  1. 1.Tokki Hair Studio

    29.7%

    Held 1st. 1.3K estimated branded searches, -0.75% vs prior month. Share -2.2 points.

  2. 2.Buoy Salon & Spa

    19.8%

    Moved from 3rd to 2nd. 880 estimated branded searches, +22.2% vs prior month. Share +2.6 points.

  3. 3.Mane Salon

    19.8%

    Moved from 2nd to 3rd. 880 estimated branded searches, -12% vs prior month. Share -4.1 points.

  4. 4.Miss Fox

    19.3%

    Held 4th. 860 estimated branded searches, +38.7% vs prior month. Share +4.5 points.

  5. 5.Sable Fine Hair

    11%

    Held 5th. 490 estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Reds Hairdressing

    0.45%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Buoy Salon & Spa and its closest rivals

Every comparison with Buoy Salon & Spa

5 comparisons

How has branded search demand for Buoy Salon & Spa changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Buoy Salon & Spa in New Zealand held steady at 880.
  • Across the 12 months ending October 2026, Buoy Salon & Spa’s share of searches among wellington region hair salons in New Zealand peaked at 20.4% in January 2026 and was lowest at 16.3% in April 2026.

How did search popularity change for New Zealand wellington region hair salons in October 2026?

5 changes

  1. In October 2026, Buoy Salon & Spa overtook Mane Salon to rank 2nd among wellington region hair salons in New Zealand, with 19.8% of the searches.

  2. In October 2026, Miss Fox gained share of searches among wellington region hair salons in New Zealand, from 14.8% to 19.3%.

  3. In October 2026, Mane Salon lost share of searches among wellington region hair salons in New Zealand, from 23.9% to 19.8%.

  4. In October 2026, Tokki Hair Studio lost share of searches among wellington region hair salons in New Zealand, from 31.8% to 29.7%.

  5. In October 2026, Sable Fine Hair lost share of searches among wellington region hair salons in New Zealand, from 11.7% to 11%.

How are Buoy Salon & Spa’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Buoy Salon & Spa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • buoy salon & spa

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How the Brand Demand Index is measured

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