Buoy Salon & Spa vs Reds Hairdressing:Which is more popular by branded search in New Zealand?
In August 2026, Buoy Salon & Spa had more branded searches than Reds Hairdressing among wellington region hair salons in New Zealand. Buoy Salon & Spa was estimated to have 740 branded searches compared to Reds Hairdressing’s 20, and held a 40% Share of Search versus Reds Hairdressing’s 1.1%.
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Which is more popular in search, Buoy Salon & Spa or Reds Hairdressing?
Compare Wellington region hair salons in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Buoy Salon & Spa, Reds Hairdressing. The figures are in the table below the chart.
View monthly share of search table
| Month | Mane Salon | Buoy Salon & Spa | Reds Hairdressing |
|---|---|---|---|
| Oct 2025 | 60.7% | 37.7% | 1.6% |
| Nov 2025 | 52.8% | 45.7% | 1.5% |
| Dec 2025 | 54.9% | 44.1% | 0.98% |
| Jan 2026 | 53% | 45.5% | 1.5% |
| Feb 2026 | 55.8% | 43.3% | 0.96% |
| Mar 2026 | 60.9% | 38.2% | 0.86% |
| Apr 2026 | 59.4% | 39.6% | 1.1% |
| May 2026 | 54% | 44.5% | 1.5% |
| Jun 2026 | 54% | 45% | 0.99% |
| Jul 2026 | 58.7% | 39.7% | 1.6% |
| Aug 2026 | 58.9% | 40% | 1.1% |
| Sep 2026 | — | — | — |
How has the Buoy Salon & Spa and Reds Hairdressing comparison changed over the last 12 months?
3 findings
- Buoy Salon & Spa was ahead of Reds Hairdressing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Buoy Salon & Spa’s estimated Share of Search among wellington region hair salons in New Zealand moved from 37.7% to 40%, and its estimated monthly branded searches moved from 720 to 740.
- Across the 11 months ending August 2026, Reds Hairdressing’s estimated Share of Search among wellington region hair salons in New Zealand moved from 1.6% to 1.1%, and its estimated monthly branded searches moved from 30 to 20.
How did search popularity change for New Zealand wellington region hair salons in August 2026?
1 change
In August 2026, Reds Hairdressing lost estimated Share of Search among wellington region hair salons in New Zealand, from 1.6% to 1.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Buoy Salon & Spa’s and Reds Hairdressing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Buoy Salon & Spa
3 branded search terms
- buoy co nz
- buoy salon & spa
- buoy salon & spa wellington
Reds Hairdressing
2 branded search terms
- reds hairdressing
- reds hairdressing price list
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.