Brandwave

Sable Fine Hair vs Tokki Hair Studio:Which is more popular in New Zealand?

In October 2026, Tokki Hair Studio had more branded searches than Sable Fine Hair among wellington region hair salons in New Zealand. Tokki Hair Studio had about 1,320 branded searches, while Sable Fine Hair had 490. Tokki Hair Studio made up 29.7% of all wellington region hair salon searches we track, and Sable Fine Hair accounted for 11%. When we asked ChatGPT and Google AI Overviews about wellington region hair salons, Sable Fine Hair appeared in three of the four answers and Tokki Hair Studio in two. Sable Fine Hair was mentioned before Tokki Hair Studio in every answer.

Among wellington region hair salons in New Zealand in October 2026

Who do people search for more?

Tokki Hair Studio, about 3 searches for every 1 for Sable Fine Hair

Tokki Hair Studio 1.3K searchesSable Fine Hair 490 searches

Who does AI mention more?

Sable Fine Hair, mentioned in 3 of 4 answers, Tokki Hair Studio in 2

Sable Fine Hair in 3 of 4Tokki Hair Studio in 2 of 4

Who does AI recommend more?

Sable Fine Hair, named ahead of Tokki Hair Studio in every answer

Sable Fine Hair first in 3Tokki Hair Studio never first

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Top wellington region hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sable Fine Hair was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Tokki Hair Studio was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sable Fine Hair was listed before Tokki Hair Studio in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Miss Fox1st
  2. Buoy Salon & Spa2nd
  3. Sable Fine Hair3rd
  4. Tokki Hair Studio4th
  5. Mane Salon5th
  6. Reds Hairdressing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Buoy Salon & Spa4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Miss Fox4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sable Fine Hair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tokki Hair Studio2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mane Salon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reds Hairdressing0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wellington region hair salons

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Sable Fine Hair or Tokki Hair Studio more popular in search?

This chart shows how often people search Google for Sable Fine Hair and Tokki Hair Studio by name. Each line represents a brand's share of searches for all six wellington region hair salons we track, month by month, from searches in New Zealand.

Sable Fine Hair and Tokki Hair Studio among wellington region hair salons in New Zealand, by month

Share of searches by month for Tokki Hair Studio, Sable Fine Hair. The figures are in the table below the chart.

View monthly share of searches table
MonthTokki Hair StudioBuoy Salon & SpaMane SalonMiss FoxSable Fine HairReds Hairdressing
Nov 202535.6%19.5%19.5%16.2%8.8%0.44%
Dec 202534.1%18.8%22.9%15.4%8.6%0.26%
Jan 202630.6%20.4%20.4%18.6%9.3%0.7%
Feb 202632.8%17.6%21.6%17.9%9.8%0.25%
Mar 202633.6%18.1%20.6%17.1%10.1%0.41%
Apr 202636.4%16.3%22.9%14.9%9%0.45%
May 202633.9%18.4%20.9%18%8.6%0.21%
Jun 202626.3%18.8%26%19.8%8.6%0.52%
Jul 202625%17.8%24.8%22%9.9%0.5%
Aug 202627%18.9%26.2%17.1%10.5%0.26%
Sep 202631.8%17.2%23.9%14.8%11.7%0.48%
Oct 202629.7%19.8%19.8%19.3%11%0.45%

How has branded search for Sable Fine Hair and Tokki Hair Studio changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand wellington region hair salons in October 2026?

2 changes

  1. In October 2026, Tokki Hair Studio lost share of searches among wellington region hair salons in New Zealand, from 31.8% to 29.7%.

  2. In October 2026, Sable Fine Hair lost share of searches among wellington region hair salons in New Zealand, from 11.7% to 11%.

How are Sable Fine Hair’s and Tokki Hair Studio’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Sable Fine Hair’s and Tokki Hair Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sable Fine Hair

2 branded search terms

  • sable fine hair
  • sable fine hair wellington

Tokki Hair Studio

2 branded search terms

  • tokki hair studio
  • tokki hair studio wellington

How the Brand Demand Index is measured

Other head-to-heads among wellington region hair salons

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