Brandwave

Buoy Salon & Spa vs Mane Salon:Which is more popular in New Zealand?

In October 2026, Buoy Salon & Spa and Mane Salon were level in searches among wellington region hair salons in New Zealand, with an estimated 880 branded searches each, at 19.8% of the total each. When we asked ChatGPT and Google AI Overviews about wellington region hair salons, Buoy Salon & Spa appeared in all four answers and Mane Salon in two. Buoy Salon & Spa was mentioned before Mane Salon in every answer.

Among wellington region hair salons in New Zealand in October 2026

Who do people search for more?

Buoy Salon & Spa and Mane Salon are searched for about as often as each other.

Buoy Salon & Spa 880 searchesMane Salon 880 searches

Who does AI mention more?

Buoy Salon & Spa, mentioned in every answer we collected

Buoy Salon & Spa in 4 of 4Mane Salon in 2 of 4

Who does AI recommend more?

Buoy Salon & Spa, named ahead of Mane Salon in every answer

Buoy Salon & Spa first in 3Mane Salon never first

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Top wellington region hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Buoy Salon & Spa appeared in all four answers. Mane Salon was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Buoy Salon & Spa was listed before Mane Salon in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Miss Fox1st
  2. Buoy Salon & Spa2nd
  3. Sable Fine Hair3rd
  4. Tokki Hair Studio4th
  5. Mane Salon5th
  6. Reds Hairdressing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Buoy Salon & Spa4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Miss Fox4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sable Fine Hair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tokki Hair Studio2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mane Salon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reds Hairdressing0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wellington region hair salons

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Buoy Salon & Spa or Mane Salon more popular in search?

This chart shows how often people search Google for Buoy Salon & Spa and Mane Salon by name. Each line represents a brand's share of searches for all six wellington region hair salons we track, month by month, from searches in New Zealand.

Buoy Salon & Spa and Mane Salon among wellington region hair salons in New Zealand, by month

Share of searches by month for Buoy Salon & Spa, Mane Salon. The figures are in the table below the chart.

View monthly share of searches table
MonthTokki Hair StudioBuoy Salon & SpaMane SalonMiss FoxSable Fine HairReds Hairdressing
Nov 202535.6%19.5%19.5%16.2%8.8%0.44%
Dec 202534.1%18.8%22.9%15.4%8.6%0.26%
Jan 202630.6%20.4%20.4%18.6%9.3%0.7%
Feb 202632.8%17.6%21.6%17.9%9.8%0.25%
Mar 202633.6%18.1%20.6%17.1%10.1%0.41%
Apr 202636.4%16.3%22.9%14.9%9%0.45%
May 202633.9%18.4%20.9%18%8.6%0.21%
Jun 202626.3%18.8%26%19.8%8.6%0.52%
Jul 202625%17.8%24.8%22%9.9%0.5%
Aug 202627%18.9%26.2%17.1%10.5%0.26%
Sep 202631.8%17.2%23.9%14.8%11.7%0.48%
Oct 202629.7%19.8%19.8%19.3%11%0.45%

How has branded search for Buoy Salon & Spa and Mane Salon changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand wellington region hair salons in October 2026?

2 changes
  1. In October 2026, Buoy Salon & Spa overtook Mane Salon to rank 2nd among wellington region hair salons in New Zealand, with 19.8% of the searches.

  2. In October 2026, Mane Salon lost share of searches among wellington region hair salons in New Zealand, from 23.9% to 19.8%.

How are Buoy Salon & Spa’s and Mane Salon’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Buoy Salon & Spa’s and Mane Salon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Buoy Salon & Spa

1 branded search term

  • buoy salon & spa

Mane Salon

3 branded search terms

  • hair mane salon
  • mane salon
  • manesalon

How the Brand Demand Index is measured

Other head-to-heads among wellington region hair salons

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