How popular isBuoy Salon & Spa in search?
In August 2026, there were an estimated 740 branded searches for Buoy Salon & Spa in New Zealand which held steady over the last 11 months. Buoy Salon & Spa holds 40% estimated Share of Search among New Zealand wellington region hair salons and is ranked 2nd of 3 competitors for search popularity.
Mane Salon58.9%
Buoy Salon & Spa40%- Reds Hairdressing1.1%
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Which wellington region hair salons compete with Buoy Salon & Spa?
Share of Search by month for Mane Salon, Buoy Salon & Spa. The figures are in the table below the chart.
View monthly share of search table
| Month | Mane Salon | Buoy Salon & Spa | Reds Hairdressing |
|---|---|---|---|
| Oct 2025 | 60.7% | 37.7% | 1.6% |
| Nov 2025 | 52.8% | 45.7% | 1.5% |
| Dec 2025 | 54.9% | 44.1% | 0.98% |
| Jan 2026 | 53% | 45.5% | 1.5% |
| Feb 2026 | 55.8% | 43.3% | 0.96% |
| Mar 2026 | 60.9% | 38.2% | 0.86% |
| Apr 2026 | 59.4% | 39.6% | 1.1% |
| May 2026 | 54% | 44.5% | 1.5% |
| Jun 2026 | 54% | 45% | 0.99% |
| Jul 2026 | 58.7% | 39.7% | 1.6% |
| Aug 2026 | 58.9% | 40% | 1.1% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.9% | 1.1K | +0.93% | +0.2 points | |
| 2, held 2nd | 40% | 740 | +1.4% | +0.3 points | |
| 3, held 3rd | 1.1% | 20 | -33.3% | -0.5 points |
58.9%
held 1st · 1.1K estimated branded searches · +0.93% vs prior month · +0.2 points
40%
held 2nd · 740 estimated branded searches · +1.4% vs prior month · +0.3 points
1.1%
held 3rd · 20 estimated branded searches · -33.3% vs prior month · -0.5 points
Compare search popularity between Buoy Salon & Spa and its closest rivals
How has branded search demand for Buoy Salon & Spa changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Buoy Salon & Spa in New Zealand held steady, from 720 to 740.
- Across the 11 months ending August 2026, Buoy Salon & Spa’s estimated Share of Search among wellington region hair salons in New Zealand increased from 37.7% to 40%.
- Across the 11 months ending August 2026, Buoy Salon & Spa’s estimated Share of Search among wellington region hair salons in New Zealand peaked at 45.7% in November 2025 and was lowest at 37.7% in October 2025.
How did search popularity change for New Zealand wellington region hair salons in August 2026?
1 change
In August 2026, Reds Hairdressing lost estimated Share of Search among wellington region hair salons in New Zealand, from 1.6% to 1.1%.
How is Buoy Salon & Spa measured?
Brandwave collects information about searches that people make online using Buoy Salon & Spa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- buoy co nz
- buoy salon & spa
- buoy salon & spa wellington
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Is Buoy Salon & Spa your brand?
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