Miss Fox vs Tokki Hair Studio:Which is more popular in New Zealand?
In October 2026, Tokki Hair Studio had more branded searches than Miss Fox among wellington region hair salons in New Zealand. Tokki Hair Studio had about 1,320 branded searches, while Miss Fox had 860. Tokki Hair Studio made up 29.7% of all wellington region hair salon searches we track, and Miss Fox accounted for 19.3%. When we asked ChatGPT and Google AI Overviews about wellington region hair salons, Miss Fox appeared in all four answers and Tokki Hair Studio in two. Miss Fox was mentioned before Tokki Hair Studio in every answer.
Who do people search for more?
Tokki Hair Studio, about 53% more searches than Miss Fox
Who does AI mention more?
Miss Fox, mentioned in every answer we collected
Who does AI recommend more?
Miss Fox, named ahead of Tokki Hair Studio in every answer
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Top wellington region hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Miss Fox appeared in all four answers. Tokki Hair Studio was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Miss Fox was listed before Tokki Hair Studio in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Buoy Salon & Spa4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Miss Fox4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Sable Fine Hair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Tokki Hair Studio2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mane Salon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Reds Hairdressing0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about wellington region hair salons
4 answers
Asked ChatGPT
“Which hair salon should I go to in Wellington Region, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Wellington Region, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Wellington Region, New Zealand for a haircut?”
Searched Google, AI Overview
“wellington hair salons”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hairdresser wellington nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Miss Fox or Tokki Hair Studio more popular in search?
This chart shows how often people search Google for Miss Fox and Tokki Hair Studio by name. Each line represents a brand's share of searches for all six wellington region hair salons we track, month by month, from searches in New Zealand.
Share of searches by month for Tokki Hair Studio, Miss Fox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tokki Hair Studio | Buoy Salon & Spa | Mane Salon | Miss Fox | Sable Fine Hair | Reds Hairdressing |
|---|---|---|---|---|---|---|
| Nov 2025 | 35.6% | 19.5% | 19.5% | 16.2% | 8.8% | 0.44% |
| Dec 2025 | 34.1% | 18.8% | 22.9% | 15.4% | 8.6% | 0.26% |
| Jan 2026 | 30.6% | 20.4% | 20.4% | 18.6% | 9.3% | 0.7% |
| Feb 2026 | 32.8% | 17.6% | 21.6% | 17.9% | 9.8% | 0.25% |
| Mar 2026 | 33.6% | 18.1% | 20.6% | 17.1% | 10.1% | 0.41% |
| Apr 2026 | 36.4% | 16.3% | 22.9% | 14.9% | 9% | 0.45% |
| May 2026 | 33.9% | 18.4% | 20.9% | 18% | 8.6% | 0.21% |
| Jun 2026 | 26.3% | 18.8% | 26% | 19.8% | 8.6% | 0.52% |
| Jul 2026 | 25% | 17.8% | 24.8% | 22% | 9.9% | 0.5% |
| Aug 2026 | 27% | 18.9% | 26.2% | 17.1% | 10.5% | 0.26% |
| Sep 2026 | 31.8% | 17.2% | 23.9% | 14.8% | 11.7% | 0.48% |
| Oct 2026 | 29.7% | 19.8% | 19.8% | 19.3% | 11% | 0.45% |
How has branded search for Miss Fox and Tokki Hair Studio changed in New Zealand over the last 12 months?
3 findings
- Tokki Hair Studio was ahead of Miss Fox in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Miss Fox’s share of searches among wellington region hair salons in New Zealand moved from 16.2% to 19.3%, and its estimated monthly branded searches moved from 730 to 860.
- Across the 12 months ending October 2026, Tokki Hair Studio’s share of searches among wellington region hair salons in New Zealand moved from 35.6% to 29.7%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for New Zealand wellington region hair salons in October 2026?
2 changes
In October 2026, Miss Fox gained share of searches among wellington region hair salons in New Zealand, from 14.8% to 19.3%.
In October 2026, Tokki Hair Studio lost share of searches among wellington region hair salons in New Zealand, from 31.8% to 29.7%.
How are Miss Fox’s and Tokki Hair Studio’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Miss Fox’s and Tokki Hair Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Miss Fox
2 branded search terms
- miss fox
- miss fox wellington
Tokki Hair Studio
2 branded search terms
- tokki hair studio
- tokki hair studio wellington
Other head-to-heads among wellington region hair salons
- Tokki Hair Studio vs Buoy Salon & Spa: compare popularity
- Tokki Hair Studio vs Mane Salon: compare popularity
- Tokki Hair Studio vs Sable Fine Hair: compare popularity
- Buoy Salon & Spa vs Mane Salon: compare popularity
- Buoy Salon & Spa vs Miss Fox: compare popularity
- Buoy Salon & Spa vs Sable Fine Hair: compare popularity
Put your own brand in this comparison
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