Brandwave

Buoy Salon & Spa vs Sable Fine Hair:Which is more popular in New Zealand?

In October 2026, Buoy Salon & Spa had more branded searches than Sable Fine Hair among wellington region hair salons in New Zealand. Buoy Salon & Spa had about 880 branded searches, while Sable Fine Hair had 490. Buoy Salon & Spa made up 19.8% of all wellington region hair salon searches we track, and Sable Fine Hair accounted for 11%. When we asked ChatGPT and Google AI Overviews about wellington region hair salons, Buoy Salon & Spa appeared in all four answers and Sable Fine Hair in three. Buoy Salon & Spa was mentioned before Sable Fine Hair in two out of three answers.

Among wellington region hair salons in New Zealand in October 2026

Who do people search for more?

Buoy Salon & Spa, about 80% more searches than Sable Fine Hair

Buoy Salon & Spa 880 searchesSable Fine Hair 490 searches

Who does AI mention more?

Buoy Salon & Spa, mentioned in every answer we collected

Buoy Salon & Spa in 4 of 4Sable Fine Hair in 3 of 4

Who does AI recommend more?

Buoy Salon & Spa, named ahead of Sable Fine Hair in 2 of 3 answers

Buoy Salon & Spa first in 2Sable Fine Hair first in 1

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Top wellington region hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Buoy Salon & Spa appeared in all four answers. Sable Fine Hair was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Buoy Salon & Spa was listed before Sable Fine Hair in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Miss Fox1st
  2. Buoy Salon & Spa2nd
  3. Sable Fine Hair3rd
  4. Tokki Hair Studio4th
  5. Mane Salon5th
  6. Reds Hairdressing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Buoy Salon & Spa4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Miss Fox4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sable Fine Hair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tokki Hair Studio2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mane Salon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reds Hairdressing0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wellington region hair salons

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Buoy Salon & Spa or Sable Fine Hair more popular in search?

This chart shows how often people search Google for Buoy Salon & Spa and Sable Fine Hair by name. Each line represents a brand's share of searches for all six wellington region hair salons we track, month by month, from searches in New Zealand.

Buoy Salon & Spa and Sable Fine Hair among wellington region hair salons in New Zealand, by month

Share of searches by month for Buoy Salon & Spa, Sable Fine Hair. The figures are in the table below the chart.

View monthly share of searches table
MonthTokki Hair StudioBuoy Salon & SpaMane SalonMiss FoxSable Fine HairReds Hairdressing
Nov 202535.6%19.5%19.5%16.2%8.8%0.44%
Dec 202534.1%18.8%22.9%15.4%8.6%0.26%
Jan 202630.6%20.4%20.4%18.6%9.3%0.7%
Feb 202632.8%17.6%21.6%17.9%9.8%0.25%
Mar 202633.6%18.1%20.6%17.1%10.1%0.41%
Apr 202636.4%16.3%22.9%14.9%9%0.45%
May 202633.9%18.4%20.9%18%8.6%0.21%
Jun 202626.3%18.8%26%19.8%8.6%0.52%
Jul 202625%17.8%24.8%22%9.9%0.5%
Aug 202627%18.9%26.2%17.1%10.5%0.26%
Sep 202631.8%17.2%23.9%14.8%11.7%0.48%
Oct 202629.7%19.8%19.8%19.3%11%0.45%

How has branded search for Buoy Salon & Spa and Sable Fine Hair changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand wellington region hair salons in October 2026?

2 changes

  1. In October 2026, Buoy Salon & Spa overtook Mane Salon to rank 2nd among wellington region hair salons in New Zealand, with 19.8% of the searches.

  2. In October 2026, Sable Fine Hair lost share of searches among wellington region hair salons in New Zealand, from 11.7% to 11%.

How are Buoy Salon & Spa’s and Sable Fine Hair’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Buoy Salon & Spa’s and Sable Fine Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Buoy Salon & Spa

1 branded search term

  • buoy salon & spa

Sable Fine Hair

2 branded search terms

  • sable fine hair
  • sable fine hair wellington

How the Brand Demand Index is measured

Other head-to-heads among wellington region hair salons

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