Brandwave

Bras N Things vs Rose & Thorne:Which is more popular?

In September 2026, Bras N Things had more branded searches than Rose & Thorne among lingerie brands in New Zealand. Bras N Things had about 20,600 branded searches, while Rose & Thorne had 1,300. Bras N Things made up 27.6% of all lingerie brand searches we track, and Rose & Thorne accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about lingerie brands, Bras N Things and Rose & Thorne each appeared in three of the five answers. Rose & Thorne was mentioned before Bras N Things in three out of four answers that named either.

Among lingerie brands in New Zealand in September 2026

Who do people search for more?

Bras N Things, about 16 searches for every 1 for Rose & Thorne

Bras N Things 20.6K searchesRose & Thorne 1.3K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Bras N Things in 3 of 5Rose & Thorne in 3 of 5

Who does AI recommend more?

Rose & Thorne, named ahead of Bras N Things in 3 of 4 answers

Rose & Thorne first in 3Bras N Things first in 1

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Top lingerie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bras N Things and Rose & Thorne were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Rose & Thorne was listed before Bras N Things in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bendon1st
  2. Rose & Thorne1st
  3. Boody3rd
  4. Bras N Things4th
  5. Calvin Klein5th
  6. Jockey6th
  7. Bonds7th
  8. Honey Birdette–
  9. Victoria's Secret–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boody5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bendon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bras N Things3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rose & Thorne3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Calvin Klein2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jockey2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bonds1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honey Birdette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lingerie brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Bras N Things or Rose & Thorne more popular in search?

This chart shows how often people search Google for Bras N Things and Rose & Thorne by name. Each line represents a brand's share of searches for all nine lingerie brands we track, month by month, from searches in New Zealand.

Bras N Things and Rose & Thorne among lingerie brands in New Zealand, by month

Share of searches by month for Bras N Things, Rose & Thorne. The figures are in the table below the chart.

View monthly share of searches table
MonthBendonCalvin KleinBras N ThingsBoodyHoney BirdetteBondsRose & ThorneJockeyVictoria's Secret
Oct 202537%22.9%27.4%4.8%2.6%1.8%2.1%1.2%0.31%
Nov 202533.1%28.1%23%9%2.2%1.6%1.7%1%0.17%
Dec 202533.1%31.8%24.5%4.3%2.4%1.6%1.3%0.85%0.18%
Jan 202636.5%25.5%26.9%4.4%2.4%1.6%1.6%0.87%0.21%
Feb 202635.2%28.1%25.8%4.2%2.4%1.5%1.9%0.83%0.23%
Mar 202629.6%34.8%22.6%5.9%2.7%1.5%1.7%0.96%0.24%
Apr 202632.2%28.5%27.2%4.7%2.6%1.4%1.7%1.3%0.34%
May 202630%31.1%26%5.6%2.6%1.6%1.6%1.3%0.24%
Jun 202628%31.9%25.2%8%2.1%1.6%1.9%1.1%0.16%
Jul 202629.9%29.7%28%4.9%2.9%1.7%1.8%0.99%0.2%
Aug 202631.3%27.8%28.1%4.9%2.7%2%1.8%1.2%0.33%
Sep 202630.7%28.1%27.6%4.8%3.3%1.9%1.7%1.4%0.4%

How has the Bras N Things and Rose & Thorne comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand lingerie brands in September 2026?

2 changes

  1. In September 2026, Bras N Things fell from 2nd to 3rd among lingerie brands in New Zealand.

  2. Estimated monthly branded searches for Rose & Thorne in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Bras N Things’ and Rose & Thorne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bras N Things

11 branded search terms

  • bathers bras n things
  • bodysuit bras n things
  • bras n things
  • bras n things bra
  • bras n things lingerie
  • bras n things outlet
  • bras n things pjs
  • bras n things queensgate
  • bras n things underwear
  • brasnthings
  • brasnthings lingerie

Rose & Thorne

1 branded search term

  • rose and thorne

How the Brand Demand Index is measured

Other head-to-heads among lingerie brands

Creator with pink hair and a pink jacket

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