Brandwave

BMW Motorrad vs Triumph:Which is more popular?

In September 2026, Triumph had more branded searches than BMW Motorrad among motorcycle brands in New Zealand. Triumph had about 1,370 branded searches, while BMW Motorrad had 600. Triumph made up 4.7% of all motorcycle brand searches we track, and BMW Motorrad accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, Triumph appeared in three of the four answers and BMW Motorrad in two. BMW Motorrad was mentioned before Triumph in two out of three answers that named either.

Among motorcycle brands in New Zealand in September 2026

Who do people search for more?

Triumph, about 2 searches for every 1 for BMW Motorrad

Triumph 1.4K searchesBMW Motorrad 600 searches

Who does AI mention more?

Triumph, mentioned in 3 of 4 answers, BMW Motorrad in 2

Triumph in 3 of 4BMW Motorrad in 2 of 4

Who does AI recommend more?

BMW Motorrad, named ahead of Triumph in 2 of 3 answers

BMW Motorrad first in 2Triumph first in 1

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Top motorcycle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Triumph was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. BMW Motorrad was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. BMW Motorrad was listed before Triumph in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Motorcycles1st
  2. Kawasaki2nd
  3. BMW Motorrad3rd
  4. KTM4th
  5. Triumph5th
  6. Yamaha Motor6th
  7. Royal Enfield7th
  8. Ducati8th
  9. Harley-Davidson9th
  10. CFMOTO10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kawasaki4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Honda Motorcycles4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Triumph3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harley-Davidson2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ducati2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Royal Enfield2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KTM2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BMW Motorrad2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CFMOTO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Suzuki Motorcycles1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about motorcycle brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BMW Motorrad or Triumph more popular in search?

This chart shows how often people search Google for BMW Motorrad and Triumph by name. Each line represents a brand's share of searches for all 11 motorcycle brands we track, month by month, from searches in New Zealand.

BMW Motorrad and Triumph among motorcycle brands in New Zealand, by month

Share of searches by month for Triumph, BMW Motorrad. The figures are in the table below the chart.

View monthly share of searches table
MonthHarley-DavidsonKawasakiDucatiCFMOTORoyal EnfieldKTMHonda MotorcyclesTriumphSuzuki MotorcyclesBMW MotorradYamaha Motor
Oct 202527%15.1%13.6%9%9.4%8.7%6.1%4.4%2.9%2.5%1.4%
Nov 202528.4%15.3%12.3%9.5%8.1%9.6%5.5%3.8%3.3%2.8%1.3%
Dec 202532.8%12.7%14.5%7.9%8.1%8.1%5.4%3.8%3.3%2.3%1.1%
Jan 202629.2%13.4%12.9%9.9%8.6%8.5%5.5%4.6%3.6%2.9%0.97%
Feb 202628.8%12.6%12.6%9.6%8.2%11%5.7%3.8%3.4%2.9%1.3%
Mar 202627.1%14.2%13.2%11%7.7%9.1%6.2%3.8%3.9%2.9%0.98%
Apr 202625.6%15.3%11.9%12.2%10%8.2%5.7%4%3.6%2.6%0.87%
May 202629.7%14.8%11.2%9.7%8.6%9.4%5.4%4.2%3.2%2.8%1.1%
Jun 202629%15.3%11%13.6%7%8%5.6%4.4%2.8%2.4%0.82%
Jul 202633.9%13.4%10.8%12.1%7.3%7.5%4.7%5%2.5%2.1%0.76%
Aug 202633.6%15.1%11.1%11%6.8%7.2%4.8%4.5%2.9%2%1%
Sep 202627.6%15%13.2%9.6%9.5%9.3%5.2%4.7%2.9%2.1%0.87%

How has the BMW Motorrad and Triumph comparison changed over the last 12 months?

3 findings
  • Triumph was ahead of BMW Motorrad in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorcycle brands in New Zealand moved from 2.5% to 2.1%, and its estimated monthly branded searches moved from 870 to 600.
  • Across the 12 months ending September 2026, Triumph’s share of searches among motorcycle brands in New Zealand moved from 4.4% to 4.7%, and its estimated monthly branded searches moved from 1.6K to 1.4K.

How did search popularity change for New Zealand motorcycle brands in September 2026?

2 changes

  1. Estimated monthly branded searches for BMW Motorrad in New Zealand fell 31% over 12 measured months, from 870 to 600 in September 2026.

  2. Estimated monthly branded searches for Triumph in New Zealand fell 12.7% over 12 measured months, from 1.6K to 1.4K in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using BMW Motorrad’s and Triumph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BMW Motorrad

3 branded search terms

  • bmw motorbike
  • bmw motorcycle
  • bmw motorrad

Triumph

8 branded search terms

  • triumph bike
  • triumph bike company
  • triumph bonneville motorcycle
  • triumph dirt bike
  • triumph motorbike
  • triumph rocket bike
  • triumph scooter
  • triumph sport bike

How the Brand Demand Index is measured

Other head-to-heads among motorcycle brands

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