How popular isTriumph in search?
In August 2026, there were an estimated 2.3K branded searches for Triumph in New Zealand which is down 9.2% over the last 11 months. Triumph holds 4.3% estimated Share of Search among New Zealand motorcycle brands and is ranked 7th of 10 competitors for search popularity.
Harley-Davidson28.1%
Kawasaki14.6%CFMOTO13.4%
Ducati12.3%
KTM10.8%
Royal Enfield10.6%
Triumph4.3%
Honda Motorcycles3.2%
Suzuki Motorcycles1.9%
Yamaha Motor0.65%
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Which motorcycle brands compete with Triumph?
Share of Search by month for Harley-Davidson, Kawasaki, CFMOTO, Ducati, KTM, Royal Enfield, Triumph, Honda Motorcycles. The figures are in the table below the chart.
View monthly share of search table
| Month | Harley-Davidson | Kawasaki | CFMOTO | Ducati | KTM | Royal Enfield | Triumph | Honda Motorcycles | Suzuki Motorcycles | Yamaha Motor |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24% | 15.5% | 10.8% | 13.9% | 12.4% | 11.8% | 4.5% | 4.2% | 1.9% | 0.89% |
| Nov 2025 | 25.3% | 15.4% | 11.3% | 12.4% | 13.5% | 11.1% | 4.1% | 3.8% | 2.2% | 0.85% |
| Dec 2025 | 28.8% | 13.1% | 9.4% | 14.3% | 12.1% | 11.3% | 4.2% | 3.8% | 2.2% | 0.76% |
| Jan 2026 | 25.8% | 13.6% | 11.8% | 13.1% | 11.9% | 12.2% | 4.6% | 3.9% | 2.4% | 0.65% |
| Feb 2026 | 25.3% | 13.7% | 11.2% | 12.4% | 14.1% | 11.8% | 4.4% | 4% | 2.3% | 0.85% |
| Mar 2026 | 24.1% | 14.3% | 12.4% | 12.8% | 13.6% | 11.4% | 4% | 4.3% | 2.5% | 0.64% |
| Apr 2026 | 22.7% | 14.5% | 13.5% | 12.2% | 12.2% | 13.3% | 4.3% | 4.4% | 2.3% | 0.56% |
| May 2026 | 25.5% | 14.9% | 11.8% | 11.6% | 12.8% | 12.1% | 4.5% | 3.8% | 2.1% | 0.76% |
| Jun 2026 | 25.8% | 15.8% | 14.7% | 11.3% | 11.8% | 9.4% | 4.7% | 3.8% | 1.8% | 0.93% |
| Jul 2026 | 29.3% | 13.7% | 13.9% | 11.4% | 10.5% | 10.8% | 4.8% | 3.3% | 1.6% | 0.63% |
| Aug 2026 | 28.1% | 14.6% | 13.4% | 12.3% | 10.8% | 10.6% | 4.3% | 3.2% | 1.9% | 0.65% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.1% | 14.7K | +1.4% | -1.2 points | |
| 2, moved from 3rd to 2nd | 14.6% | 7.6K | +12.5% | +0.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 13.4% | 7K | +2.3% | -0.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 12.3% | 6.5K | +14.4% | +0.9 points | |
| 5, moved from 6th to 5th | 10.8% | 5.7K | +8.8% | +0.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 10.6% | 5.5K | +4.1% | -0.2 pointsmoved from 5th to 6th | |
| 7, held 7th | 4.3% | 2.3K | -4.2% | -0.5 points | |
| 8, held 8th | 3.2% | 1.7K | +4.3% | 0 points | |
| 9, held 9th | 1.9% | 990 | +23.8% | +0.3 points | |
| 10, held 10th | 0.65% | 340 | +9.7% | 0 points |
28.1%
held 1st · 14.7K estimated branded searches · +1.4% vs prior month · -1.2 points
2.
Kawasaki14.6%
moved from 3rd to 2nd · 7.6K estimated branded searches · +12.5% vs prior month · +0.9 points
3.
13.4%
moved from 2nd to 3rd · 7K estimated branded searches · +2.3% vs prior month · -0.5 points
4.
Ducati12.3%
held 4th · 6.5K estimated branded searches · +14.4% vs prior month · +0.9 points
5.
KTM10.8%
moved from 6th to 5th · 5.7K estimated branded searches · +8.8% vs prior month · +0.3 points
10.6%
moved from 5th to 6th · 5.5K estimated branded searches · +4.1% vs prior month · -0.2 points
7.
Triumph4.3%
held 7th · 2.3K estimated branded searches · -4.2% vs prior month · -0.5 points
3.2%
held 8th · 1.7K estimated branded searches · +4.3% vs prior month · 0 points
1.9%
held 9th · 990 estimated branded searches · +23.8% vs prior month · +0.3 points
10.
Yamaha Motor0.65%
held 10th · 340 estimated branded searches · +9.7% vs prior month · 0 points
Compare search popularity between Triumph and its closest rivals
How has branded search demand for Triumph changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Triumph in New Zealand fell from 2.5K to 2.3K.
- Across the 11 months ending August 2026, Triumph’s estimated Share of Search among motorcycle brands in New Zealand held steady, from 4.5% to 4.3%.
How did search popularity change for New Zealand motorcycle brands in August 2026?
6 changes
In August 2026, Kawasaki overtook CFMOTO to rank 2nd among motorcycle brands in New Zealand, at 14.6%.
In August 2026, Ducati gained estimated Share of Search among motorcycle brands in New Zealand, from 11.4% to 12.3%.
In August 2026, Harley-Davidson lost estimated Share of Search among motorcycle brands in New Zealand, from 29.3% to 28.1%.
Honda Motorcycles’ estimated Share of Search among motorcycle brands in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.2% in August 2026.
In August 2026, KTM rose from 6th to 5th among motorcycle brands in New Zealand.
In August 2026, Royal Enfield fell from 5th to 6th among motorcycle brands in New Zealand.
How is Triumph measured?
Brandwave collects information about searches that people make online using Triumph’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
15 branded search terms
- triumph adventure bike
- triumph bike
- triumph bike company
- triumph bonneville motorcycle
- triumph dirt bike
- triumph motorbike
- triumph motorcycle dealer
- triumph motorcycle dealer near me
- triumph motorcycles for sale
- triumph motorcycles near me
- triumph motorcycles rocket 3
- triumph motorcycles t120
- triumph rocket bike
- triumph scooter
- triumph sport bike
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Is Triumph your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.