BMC Lawyers vs Hobson Mills Law:Which is more popular?
In September 2026, BMC Lawyers had more branded searches than Hobson Mills Law among kapiti law firms in New Zealand. BMC Lawyers had about 70 branded searches, while Hobson Mills Law had 20. BMC Lawyers made up 10.9% of all kapiti law firm searches we track, and Hobson Mills Law accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about kapiti law firms, BMC Lawyers appeared in all three answers and Hobson Mills Law in none.
Who do people search for more?
BMC Lawyers, about 4 searches for every 1 for Hobson Mills Law
Who does AI mention more?
BMC Lawyers, mentioned in every answer we collected
Who does AI recommend more?
BMC Lawyers, the only one of the two named
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Top kapiti law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, BMC Lawyers appeared in all three answers. Hobson Mills Law did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kāpiti Law3 of 3Named in 3 of 3 ChatGPT answers- BMC Lawyers3 of 3Named in 3 of 3 ChatGPT answers
Wakefields Lawyers3 of 3Named in 3 of 3 ChatGPT answers- Best Practice Law3 of 3Named in 3 of 3 ChatGPT answers
- Steven Lee & Associates2 of 3Named in 2 of 3 ChatGPT answers
- The Law Connection0 of 3Named in 0 of 3 ChatGPT answers
Hobson Mills Law0 of 3Named in 0 of 3 ChatGPT answers
See every answer about kapiti law firms
3 answers
Asked ChatGPT
“Which kapiti law firm should I hire in Kāpiti Coast, New Zealand?”
Asked ChatGPT
“What are the best kapiti law firms in Kāpiti Coast, New Zealand?”
Asked ChatGPT
“What's the best kapiti law firm in Kāpiti Coast, New Zealand for legal help?”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is BMC Lawyers or Hobson Mills Law more popular in search?
This chart shows how often people search Google for BMC Lawyers and Hobson Mills Law by name. Each line represents a brand's share of searches for all seven kapiti law firms we track, month by month, from searches in New Zealand.
Share of searches by month for BMC Lawyers, Hobson Mills Law. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kāpiti Law | BMC Lawyers | Steven Lee & Associates | The Law Connection | Wakefields Lawyers | Hobson Mills Law | Best Practice Law |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 15.8% | 15.8% | 15.8% | 7% | 3.5% | 3.5% |
| Nov 2025 | 58.6% | 12.9% | 7.1% | 8.6% | 5.7% | 2.9% | 4.3% |
| Dec 2025 | 48.1% | 13.5% | 9.6% | 9.6% | 9.6% | 5.8% | 3.8% |
| Jan 2026 | 48.3% | 11.7% | 18.3% | 8.3% | 8.3% | 3.3% | 1.7% |
| Feb 2026 | 50.7% | 10.1% | 13% | 10.1% | 10.1% | 4.3% | 1.4% |
| Mar 2026 | 47.8% | 13.4% | 7.5% | 14.9% | 10.4% | 4.5% | 1.5% |
| Apr 2026 | 47.3% | 12.7% | 7.3% | 14.5% | 12.7% | 3.6% | 1.8% |
| May 2026 | 42% | 14% | 14% | 14% | 10% | 4% | 2% |
| Jun 2026 | 44.1% | 15.3% | 11.9% | 13.6% | 6.8% | 6.8% | 1.7% |
| Jul 2026 | 50.9% | 9.4% | 13.2% | 11.3% | 7.5% | 3.8% | 3.8% |
| Aug 2026 | 57.7% | 9.9% | 12.7% | 9.9% | 5.6% | 2.8% | 1.4% |
| Sep 2026 | 51.6% | 10.9% | 10.9% | 10.9% | 10.9% | 3.1% | 1.6% |
How has the BMC Lawyers and Hobson Mills Law comparison changed over the last 12 months?
3 findings
- BMC Lawyers was ahead of Hobson Mills Law in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BMC Lawyers’ share of searches among kapiti law firms in New Zealand moved from 15.8% to 10.9%, and its estimated monthly branded searches moved from 90 to 70.
- Across the 12 months ending September 2026, Hobson Mills Law’s share of searches among kapiti law firms in New Zealand moved from 3.5% to 3.1%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand kapiti law firms in September 2026?
1 change
In September 2026, BMC Lawyers overtook Steven Lee & Associates to rank 2nd among kapiti law firms in New Zealand, with 10.9% of the searches.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BMC Lawyers’ and Hobson Mills Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BMC Lawyers
1 branded search term
- bmc lawyers
Hobson Mills Law
2 branded search terms
- hobson mills
- susie mills law
Other head-to-heads among kapiti law firms
- Kāpiti Law vs BMC Lawyers: compare popularity
- Kāpiti Law vs Steven Lee & Associates: compare popularity
- Kāpiti Law vs The Law Connection: compare popularity
- Kāpiti Law vs Wakefields Lawyers: compare popularity
- BMC Lawyers vs Steven Lee & Associates: compare popularity
- BMC Lawyers vs The Law Connection: compare popularity
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