Brandwave

BMC Lawyers vs Steven Lee & Associates:Which is more popular?

In September 2026, BMC Lawyers and Steven Lee & Associates were level in searches among kapiti law firms in New Zealand, with an estimated 70 branded searches each, at 10.9% of the total each. When we asked ChatGPT and Google AI Overviews about kapiti law firms, BMC Lawyers appeared in all three answers and Steven Lee & Associates in two. BMC Lawyers was mentioned before Steven Lee & Associates in two out of three answers.

Among kapiti law firms in New Zealand in September 2026

Who do people search for more?

BMC Lawyers and Steven Lee & Associates are searched for about as often as each other.

BMC Lawyers 70 searchesSteven Lee & Associates 70 searches

Who does AI mention more?

BMC Lawyers, mentioned in every answer we collected

BMC Lawyers in 3 of 3Steven Lee & Associates in 2 of 3

Who does AI recommend more?

BMC Lawyers, named ahead of Steven Lee & Associates in 2 of 3 answers

BMC Lawyers first in 2Steven Lee & Associates first in 1

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Top kapiti law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, BMC Lawyers appeared in all three answers. Steven Lee & Associates was mentioned in two out of three: in two of the three ChatGPT answers. BMC Lawyers was listed before Steven Lee & Associates in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kāpiti Law1st
  2. Best Practice Law2nd
  3. Wakefields Lawyers3rd
  4. BMC Lawyers4th
  5. Steven Lee & Associates5th
  6. The Law Connection–
  7. Hobson Mills Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about kapiti law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BMC Lawyers or Steven Lee & Associates more popular in search?

This chart shows how often people search Google for BMC Lawyers and Steven Lee & Associates by name. Each line represents a brand's share of searches for all seven kapiti law firms we track, month by month, from searches in New Zealand.

BMC Lawyers and Steven Lee & Associates among kapiti law firms in New Zealand, by month

Share of searches by month for BMC Lawyers, Steven Lee & Associates. The figures are in the table below the chart.

View monthly share of searches table
MonthKāpiti LawBMC LawyersSteven Lee & AssociatesThe Law ConnectionWakefields LawyersHobson Mills LawBest Practice Law
Oct 202538.6%15.8%15.8%15.8%7%3.5%3.5%
Nov 202558.6%12.9%7.1%8.6%5.7%2.9%4.3%
Dec 202548.1%13.5%9.6%9.6%9.6%5.8%3.8%
Jan 202648.3%11.7%18.3%8.3%8.3%3.3%1.7%
Feb 202650.7%10.1%13%10.1%10.1%4.3%1.4%
Mar 202647.8%13.4%7.5%14.9%10.4%4.5%1.5%
Apr 202647.3%12.7%7.3%14.5%12.7%3.6%1.8%
May 202642%14%14%14%10%4%2%
Jun 202644.1%15.3%11.9%13.6%6.8%6.8%1.7%
Jul 202650.9%9.4%13.2%11.3%7.5%3.8%3.8%
Aug 202657.7%9.9%12.7%9.9%5.6%2.8%1.4%
Sep 202651.6%10.9%10.9%10.9%10.9%3.1%1.6%

How has the BMC Lawyers and Steven Lee & Associates comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand kapiti law firms in September 2026?

2 changes
  1. In September 2026, BMC Lawyers overtook Steven Lee & Associates to rank 2nd among kapiti law firms in New Zealand, with 10.9% of the searches.

  2. In September 2026, Steven Lee & Associates lost share of searches among kapiti law firms in New Zealand, from 12.7% to 10.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BMC Lawyers’ and Steven Lee & Associates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BMC Lawyers

1 branded search term

  • bmc lawyers

Steven Lee & Associates

1 branded search term

  • steven lee and associates

How the Brand Demand Index is measured

Other head-to-heads among kapiti law firms

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