Brandwave

How popular isBMC Lawyers?

In September 2026, people searched for BMC Lawyers by name about 320 times in New Zealand, about the same as the previous year. These searches made up 10.9% of all New Zealand kapiti law firm searches, placing BMC Lawyers second out of seven firms. When we asked both ChatGPT and Google AI Overviews about kapiti law firms, BMC Lawyers appeared in all answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

BMC Lawyers is the second most searched of 7 competitors and the fourth most recommended in AI answers.

  1. Kāpiti LawShare of searches 51.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. BMC LawyersShare of searches 10.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  3. Steven Lee & AssociatesShare of searches 10.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  4. The Law ConnectionShare of searches 10.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Wakefields LawyersShare of searches 10.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd

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Top kapiti law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, BMC Lawyers appeared in all three answers. BMC Lawyers is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kāpiti Law1st
  2. Best Practice Law2nd
  3. Wakefields Lawyers3rd
  4. BMC Lawyers4th
  5. Steven Lee & Associates5th
  6. The Law Connection–
  7. Hobson Mills Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about kapiti law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which kapiti law firms compete with BMC Lawyers?

BMC Lawyers against kapiti law firms in New Zealand, by month

Share of searches by month for Kāpiti Law, BMC Lawyers, Steven Lee & Associates, The Law Connection, Wakefields Lawyers, Hobson Mills Law. The figures are in the table below the chart.

View monthly share of searches table
MonthKāpiti LawBMC LawyersSteven Lee & AssociatesThe Law ConnectionWakefields LawyersHobson Mills LawBest Practice Law
Oct 202538.6%15.8%15.8%15.8%7%3.5%3.5%
Nov 202558.6%12.9%7.1%8.6%5.7%2.9%4.3%
Dec 202548.1%13.5%9.6%9.6%9.6%5.8%3.8%
Jan 202648.3%11.7%18.3%8.3%8.3%3.3%1.7%
Feb 202650.7%10.1%13%10.1%10.1%4.3%1.4%
Mar 202647.8%13.4%7.5%14.9%10.4%4.5%1.5%
Apr 202647.3%12.7%7.3%14.5%12.7%3.6%1.8%
May 202642%14%14%14%10%4%2%
Jun 202644.1%15.3%11.9%13.6%6.8%6.8%1.7%
Jul 202650.9%9.4%13.2%11.3%7.5%3.8%3.8%
Aug 202657.7%9.9%12.7%9.9%5.6%2.8%1.4%
Sep 202651.6%10.9%10.9%10.9%10.9%3.1%1.6%

  1. 1.Kāpiti Law

    51.6%

    Held 1st. 330 estimated branded searches, -19.5% vs prior month. Share -6.2 points.

  2. 2.BMC Lawyers

    10.9%

    Moved from 3rd to 2nd. 70 estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.Steven Lee & Associates

    10.9%

    Moved from 2nd to 3rd. 70 estimated branded searches, -22.2% vs prior month. Share -1.7 points.

  4. 4.The Law Connection

    10.9%

    Held 4th. 70 estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.Wakefields Lawyers

    10.9%

    Held 5th. 70 estimated branded searches, +75% vs prior month. Share +5.3 points.

  6. 6.Hobson Mills Law

    3.1%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Best Practice Law

    1.6%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between BMC Lawyers and its closest rivals

Every comparison with BMC Lawyers

4 comparisons

How has branded search demand for BMC Lawyers changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BMC Lawyers in New Zealand held steady at 320.
  • Across the 12 months ending September 2026, BMC Lawyers’ share of searches among kapiti law firms in New Zealand decreased from 15.8% to 10.9%.
  • Across the 12 months ending September 2026, BMC Lawyers’ share of searches among kapiti law firms in New Zealand peaked at 15.8% in October 2025 and was lowest at 9.4% in July 2026.

How did search popularity change for New Zealand kapiti law firms in September 2026?

6 changes

  1. In September 2026, BMC Lawyers overtook Steven Lee & Associates to rank 2nd among kapiti law firms in New Zealand, with 10.9% of the searches.

  2. In September 2026, Wakefields Lawyers gained share of searches among kapiti law firms in New Zealand, from 5.6% to 10.9%.

  3. In September 2026, The Law Connection gained share of searches among kapiti law firms in New Zealand, from 9.9% to 10.9%.

  4. In September 2026, Kāpiti Law lost share of searches among kapiti law firms in New Zealand, from 57.7% to 51.6%.

  5. In September 2026, Steven Lee & Associates lost share of searches among kapiti law firms in New Zealand, from 12.7% to 10.9%.

  6. Estimated monthly branded searches for Best Practice Law in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are BMC Lawyers’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using BMC Lawyers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bmc lawyers

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How the Brand Demand Index is measured

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