How popular isThe Law Connection?
In September 2026, people searched for The Law Connection by name about 130 times in New Zealand, a 27.8% decrease from the previous year. These searches made up 10.9% of all New Zealand kapiti law firm searches, placing The Law Connection fourth out of seven firms. When we asked both ChatGPT and Google AI Overviews about kapiti law firms, The Law Connection did not appear in any of the answers.
The Law Connection is the fourth most searched of 7 competitors and not listed in any AI answer.
Kāpiti LawShare of searches 51.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st- BMC LawyersShare of searches 10.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
- Steven Lee & AssociatesShare of searches 10.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
- The Law ConnectionShare of searches 10.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Wakefields LawyersShare of searches 10.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
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Top kapiti law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, The Law Connection did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kāpiti Law3 of 3Named in 3 of 3 ChatGPT answers
- BMC Lawyers3 of 3Named in 3 of 3 ChatGPT answers
- Wakefields Lawyers3 of 3Named in 3 of 3 ChatGPT answers
- Best Practice Law3 of 3Named in 3 of 3 ChatGPT answers
- Steven Lee & Associates2 of 3Named in 2 of 3 ChatGPT answers
- The Law Connection0 of 3Named in 0 of 3 ChatGPT answers
Hobson Mills Law0 of 3Named in 0 of 3 ChatGPT answers
See every answer about kapiti law firms
3 answers
Asked ChatGPT
“Which kapiti law firm should I hire in Kāpiti Coast, New Zealand?”
Asked ChatGPT
“What are the best kapiti law firms in Kāpiti Coast, New Zealand?”
Asked ChatGPT
“What's the best kapiti law firm in Kāpiti Coast, New Zealand for legal help?”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which kapiti law firms compete with The Law Connection?
Share of searches by month for Kāpiti Law, BMC Lawyers, Steven Lee & Associates, The Law Connection, Wakefields Lawyers, Hobson Mills Law. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kāpiti Law | BMC Lawyers | Steven Lee & Associates | The Law Connection | Wakefields Lawyers | Hobson Mills Law | Best Practice Law |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 15.8% | 15.8% | 15.8% | 7% | 3.5% | 3.5% |
| Nov 2025 | 58.6% | 12.9% | 7.1% | 8.6% | 5.7% | 2.9% | 4.3% |
| Dec 2025 | 48.1% | 13.5% | 9.6% | 9.6% | 9.6% | 5.8% | 3.8% |
| Jan 2026 | 48.3% | 11.7% | 18.3% | 8.3% | 8.3% | 3.3% | 1.7% |
| Feb 2026 | 50.7% | 10.1% | 13% | 10.1% | 10.1% | 4.3% | 1.4% |
| Mar 2026 | 47.8% | 13.4% | 7.5% | 14.9% | 10.4% | 4.5% | 1.5% |
| Apr 2026 | 47.3% | 12.7% | 7.3% | 14.5% | 12.7% | 3.6% | 1.8% |
| May 2026 | 42% | 14% | 14% | 14% | 10% | 4% | 2% |
| Jun 2026 | 44.1% | 15.3% | 11.9% | 13.6% | 6.8% | 6.8% | 1.7% |
| Jul 2026 | 50.9% | 9.4% | 13.2% | 11.3% | 7.5% | 3.8% | 3.8% |
| Aug 2026 | 57.7% | 9.9% | 12.7% | 9.9% | 5.6% | 2.8% | 1.4% |
| Sep 2026 | 51.6% | 10.9% | 10.9% | 10.9% | 10.9% | 3.1% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.6% | 330 | -19.5% | -6.2 points | |
| 2, moved from 3rd to 2nd | 10.9% | 70 | 0% | +1.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 10.9% | 70 | -22.2% | -1.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 10.9% | 70 | 0% | +1.1 points | |
| 5, held 5th | 10.9% | 70 | +75% | +5.3 points | |
| 6, held 6th | 3.1% | 20 | 0% | +0.3 points | |
| 7, held 7th | 1.6% | 10 | 0% | +0.2 points |
51.6%
Held 1st. 330 estimated branded searches, -19.5% vs prior month. Share -6.2 points.
10.9%
Moved from 3rd to 2nd. 70 estimated branded searches, 0% vs prior month. Share +1.1 points.
10.9%
Moved from 2nd to 3rd. 70 estimated branded searches, -22.2% vs prior month. Share -1.7 points.
10.9%
Held 4th. 70 estimated branded searches, 0% vs prior month. Share +1.1 points.
10.9%
Held 5th. 70 estimated branded searches, +75% vs prior month. Share +5.3 points.
3.1%
Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.3 points.
1.6%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between The Law Connection and its closest rivals
- The Law Connection vs Kāpiti Law: compare popularity
- The Law Connection vs BMC Lawyers: compare popularity
- The Law Connection vs Steven Lee & Associates: compare popularity
- The Law Connection vs Wakefields Lawyers: compare popularity
- The Law Connection vs Hobson Mills Law: compare popularity
- Compare The Law Connection with any brand
Every comparison with The Law Connection
4 comparisons
How has branded search demand for The Law Connection changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Law Connection in New Zealand fell from 180 to 130.
- Across the 12 months ending September 2026, The Law Connection’s share of searches among kapiti law firms in New Zealand decreased from 15.8% to 10.9%.
- Across the 12 months ending September 2026, The Law Connection’s share of searches among kapiti law firms in New Zealand peaked at 15.8% in October 2025 and was lowest at 8.3% in January 2026.
How did search popularity change for New Zealand kapiti law firms in September 2026?
6 changes
In September 2026, BMC Lawyers overtook Steven Lee & Associates to rank 2nd among kapiti law firms in New Zealand, with 10.9% of the searches.
In September 2026, Wakefields Lawyers gained share of searches among kapiti law firms in New Zealand, from 5.6% to 10.9%.
In September 2026, The Law Connection gained share of searches among kapiti law firms in New Zealand, from 9.9% to 10.9%.
In September 2026, Kāpiti Law lost share of searches among kapiti law firms in New Zealand, from 57.7% to 51.6%.
In September 2026, Steven Lee & Associates lost share of searches among kapiti law firms in New Zealand, from 12.7% to 10.9%.
Estimated monthly branded searches for Best Practice Law in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
How are The Law Connection’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using The Law Connection’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- the law connection
- the law connection kapiti
- the law connection paraparaumu
- the law connection waikanae
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