Hobson Mills Law vs The Law Connection:Which is more popular by branded search in New Zealand?
In August 2026, The Law Connection had more branded searches than Hobson Mills Law among kapiti law firms in New Zealand. The Law Connection was estimated to have 130 branded searches compared to Hobson Mills Law’s 40, and held a 16.3% Share of Search versus Hobson Mills Law’s 5%.
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Which is more popular in search, Hobson Mills Law or The Law Connection?
Compare Kapiti law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Law Connection, Hobson Mills Law. The figures are in the table below the chart.
View monthly share of search table
| Month | Kāpiti Law | The Law Connection | Hobson Mills Law |
|---|---|---|---|
| Oct 2025 | 64.6% | 27.7% | 7.7% |
| Nov 2025 | 80% | 13.7% | 6.3% |
| Dec 2025 | 69.6% | 20.3% | 10.1% |
| Jan 2026 | 76.5% | 16.2% | 7.4% |
| Feb 2026 | 76% | 14.7% | 9.3% |
| Mar 2026 | 73% | 19.1% | 7.9% |
| Apr 2026 | 69.5% | 23.7% | 6.8% |
| May 2026 | 68.7% | 25.4% | 6% |
| Jun 2026 | 65.7% | 26.9% | 7.5% |
| Jul 2026 | 75% | 18.8% | 6.3% |
| Aug 2026 | 78.8% | 16.3% | 5% |
| Sep 2026 | — | — | — |
How has the Hobson Mills Law and The Law Connection comparison changed over the last 12 months?
3 findings
- The Law Connection was ahead of Hobson Mills Law in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hobson Mills Law’s estimated Share of Search among kapiti law firms in New Zealand moved from 7.7% to 5%, and its estimated monthly branded searches moved from 50 to 40.
- Across the 11 months ending August 2026, The Law Connection’s estimated Share of Search among kapiti law firms in New Zealand moved from 27.7% to 16.3%, and its estimated monthly branded searches moved from 180 to 130.
How did search popularity change for New Zealand kapiti law firms in August 2026?
2 changes
In August 2026, The Law Connection lost estimated Share of Search among kapiti law firms in New Zealand, from 18.8% to 16.3%.
In August 2026, Hobson Mills Law lost estimated Share of Search among kapiti law firms in New Zealand, from 6.3% to 5%.
How each brand is measured
Brandwave collects information about searches that people make online using Hobson Mills Law’s and The Law Connection’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hobson Mills Law
2 branded search terms
- hobson mills
- susie mills law
The Law Connection
4 branded search terms
- the law connection
- the law connection kapiti
- the law connection paraparaumu
- the law connection waikanae
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.