How popular isHobson Mills Law in search?
In August 2026, there were an estimated 40 branded searches for Hobson Mills Law in New Zealand which is down 20% over the last 11 months. Hobson Mills Law holds 5% estimated Share of Search among New Zealand kapiti law firms and is ranked 3rd of 3 competitors for search popularity.
Kāpiti Law78.8%- The Law Connection16.3%
Hobson Mills Law5%
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Which kapiti law firms compete with Hobson Mills Law?
Share of Search by month for Kāpiti Law, The Law Connection, Hobson Mills Law. The figures are in the table below the chart.
View monthly share of search table
| Month | Kāpiti Law | The Law Connection | Hobson Mills Law |
|---|---|---|---|
| Oct 2025 | 64.6% | 27.7% | 7.7% |
| Nov 2025 | 80% | 13.7% | 6.3% |
| Dec 2025 | 69.6% | 20.3% | 10.1% |
| Jan 2026 | 76.5% | 16.2% | 7.4% |
| Feb 2026 | 76% | 14.7% | 9.3% |
| Mar 2026 | 73% | 19.1% | 7.9% |
| Apr 2026 | 69.5% | 23.7% | 6.8% |
| May 2026 | 68.7% | 25.4% | 6% |
| Jun 2026 | 65.7% | 26.9% | 7.5% |
| Jul 2026 | 75% | 18.8% | 6.3% |
| Aug 2026 | 78.8% | 16.3% | 5% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.8% | 630 | +31.3% | +3.8 points | |
| 2, held 2nd | 16.3% | 130 | +8.3% | -2.5 points | |
| 3, held 3rd | 5% | 40 | 0% | -1.3 points |
78.8%
held 1st · 630 estimated branded searches · +31.3% vs prior month · +3.8 points
16.3%
held 2nd · 130 estimated branded searches · +8.3% vs prior month · -2.5 points
5%
held 3rd · 40 estimated branded searches · 0% vs prior month · -1.3 points
Compare search popularity between Hobson Mills Law and its closest rivals
How has branded search demand for Hobson Mills Law changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hobson Mills Law in New Zealand fell from 50 to 40.
- Across the 11 months ending August 2026, Hobson Mills Law’s estimated Share of Search among kapiti law firms in New Zealand decreased from 7.7% to 5%.
- Across the 11 months ending August 2026, Hobson Mills Law’s estimated Share of Search among kapiti law firms in New Zealand peaked at 10.1% in December 2025 and was lowest at 5% in August 2026.
How did search popularity change for New Zealand kapiti law firms in August 2026?
3 changes
In August 2026, Kāpiti Law gained estimated Share of Search among kapiti law firms in New Zealand, from 75% to 78.8%.
In August 2026, The Law Connection lost estimated Share of Search among kapiti law firms in New Zealand, from 18.8% to 16.3%.
In August 2026, Hobson Mills Law lost estimated Share of Search among kapiti law firms in New Zealand, from 6.3% to 5%.
How is Hobson Mills Law measured?
Brandwave collects information about searches that people make online using Hobson Mills Law’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- hobson mills
- susie mills law
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