Best Practice Law vs Hobson Mills Law:Which is more popular?
In September 2026, Hobson Mills Law had more branded searches than Best Practice Law among kapiti law firms in New Zealand. Hobson Mills Law had about 20 branded searches, while Best Practice Law had 10. Hobson Mills Law made up 3.1% of all kapiti law firm searches we track, and Best Practice Law accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about kapiti law firms, Best Practice Law appeared in all three answers and Hobson Mills Law in none.
Who do people search for more?
Hobson Mills Law, about 2 searches for every 1 for Best Practice Law
Who does AI mention more?
Best Practice Law, mentioned in every answer we collected
Who does AI recommend more?
Best Practice Law, the only one of the two named
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Top kapiti law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Best Practice Law appeared in all three answers. Hobson Mills Law did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kāpiti Law3 of 3Named in 3 of 3 ChatGPT answers- BMC Lawyers3 of 3Named in 3 of 3 ChatGPT answers
Wakefields Lawyers3 of 3Named in 3 of 3 ChatGPT answers- Best Practice Law3 of 3Named in 3 of 3 ChatGPT answers
- Steven Lee & Associates2 of 3Named in 2 of 3 ChatGPT answers
- The Law Connection0 of 3Named in 0 of 3 ChatGPT answers
- Hobson Mills Law0 of 3Named in 0 of 3 ChatGPT answers
See every answer about kapiti law firms
3 answers
Asked ChatGPT
“Which kapiti law firm should I hire in Kāpiti Coast, New Zealand?”
Asked ChatGPT
“What are the best kapiti law firms in Kāpiti Coast, New Zealand?”
Asked ChatGPT
“What's the best kapiti law firm in Kāpiti Coast, New Zealand for legal help?”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Best Practice Law or Hobson Mills Law more popular in search?
This chart shows how often people search Google for Best Practice Law and Hobson Mills Law by name. Each line represents a brand's share of searches for all seven kapiti law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Hobson Mills Law, Best Practice Law. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kāpiti Law | BMC Lawyers | Steven Lee & Associates | The Law Connection | Wakefields Lawyers | Hobson Mills Law | Best Practice Law |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 15.8% | 15.8% | 15.8% | 7% | 3.5% | 3.5% |
| Nov 2025 | 58.6% | 12.9% | 7.1% | 8.6% | 5.7% | 2.9% | 4.3% |
| Dec 2025 | 48.1% | 13.5% | 9.6% | 9.6% | 9.6% | 5.8% | 3.8% |
| Jan 2026 | 48.3% | 11.7% | 18.3% | 8.3% | 8.3% | 3.3% | 1.7% |
| Feb 2026 | 50.7% | 10.1% | 13% | 10.1% | 10.1% | 4.3% | 1.4% |
| Mar 2026 | 47.8% | 13.4% | 7.5% | 14.9% | 10.4% | 4.5% | 1.5% |
| Apr 2026 | 47.3% | 12.7% | 7.3% | 14.5% | 12.7% | 3.6% | 1.8% |
| May 2026 | 42% | 14% | 14% | 14% | 10% | 4% | 2% |
| Jun 2026 | 44.1% | 15.3% | 11.9% | 13.6% | 6.8% | 6.8% | 1.7% |
| Jul 2026 | 50.9% | 9.4% | 13.2% | 11.3% | 7.5% | 3.8% | 3.8% |
| Aug 2026 | 57.7% | 9.9% | 12.7% | 9.9% | 5.6% | 2.8% | 1.4% |
| Sep 2026 | 51.6% | 10.9% | 10.9% | 10.9% | 10.9% | 3.1% | 1.6% |
How has the Best Practice Law and Hobson Mills Law comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Hobson Mills Law took it in December 2025.
- Across the 12 months ending September 2026, Best Practice Law’s share of searches among kapiti law firms in New Zealand moved from 3.5% to 1.6%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 12 months ending September 2026, Hobson Mills Law’s share of searches among kapiti law firms in New Zealand moved from 3.5% to 3.1%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand kapiti law firms in September 2026?
1 change
Estimated monthly branded searches for Best Practice Law in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Best Practice Law’s and Hobson Mills Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Best Practice Law
1 branded search term
- best practice law
Hobson Mills Law
2 branded search terms
- hobson mills
- susie mills law
Other head-to-heads among kapiti law firms
- Kāpiti Law vs BMC Lawyers: compare popularity
- Kāpiti Law vs Steven Lee & Associates: compare popularity
- Kāpiti Law vs The Law Connection: compare popularity
- Kāpiti Law vs Wakefields Lawyers: compare popularity
- BMC Lawyers vs Steven Lee & Associates: compare popularity
- BMC Lawyers vs The Law Connection: compare popularity
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