Brandwave

BMC Lawyers vs Kāpiti Law:Which is more popular?

In September 2026, Kāpiti Law had more branded searches than BMC Lawyers among kapiti law firms in New Zealand. Kāpiti Law had about 330 branded searches, while BMC Lawyers had 70. Kāpiti Law made up 51.6% of all kapiti law firm searches we track, and BMC Lawyers accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about kapiti law firms, both BMC Lawyers and Kāpiti Law appeared in all three answers. Kāpiti Law was mentioned before BMC Lawyers in every answer.

Among kapiti law firms in New Zealand in September 2026

Who do people search for more?

Kāpiti Law, about 5 searches for every 1 for BMC Lawyers

Kāpiti Law 330 searchesBMC Lawyers 70 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

BMC Lawyers in 3 of 3Kāpiti Law in 3 of 3

Who does AI recommend more?

Kāpiti Law, named ahead of BMC Lawyers in every answer

Kāpiti Law first in 3BMC Lawyers never first

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Top kapiti law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, both BMC Lawyers and Kāpiti Law showed up in all three answers. Kāpiti Law was listed before BMC Lawyers in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kāpiti Law1st
  2. Best Practice Law2nd
  3. Wakefields Lawyers3rd
  4. BMC Lawyers4th
  5. Steven Lee & Associates5th
  6. The Law Connection–
  7. Hobson Mills Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about kapiti law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BMC Lawyers or Kāpiti Law more popular in search?

This chart shows how often people search Google for BMC Lawyers and Kāpiti Law by name. Each line represents a brand's share of searches for all seven kapiti law firms we track, month by month, from searches in New Zealand.

BMC Lawyers and Kāpiti Law among kapiti law firms in New Zealand, by month

Share of searches by month for Kāpiti Law, BMC Lawyers. The figures are in the table below the chart.

View monthly share of searches table
MonthKāpiti LawBMC LawyersSteven Lee & AssociatesThe Law ConnectionWakefields LawyersHobson Mills LawBest Practice Law
Oct 202538.6%15.8%15.8%15.8%7%3.5%3.5%
Nov 202558.6%12.9%7.1%8.6%5.7%2.9%4.3%
Dec 202548.1%13.5%9.6%9.6%9.6%5.8%3.8%
Jan 202648.3%11.7%18.3%8.3%8.3%3.3%1.7%
Feb 202650.7%10.1%13%10.1%10.1%4.3%1.4%
Mar 202647.8%13.4%7.5%14.9%10.4%4.5%1.5%
Apr 202647.3%12.7%7.3%14.5%12.7%3.6%1.8%
May 202642%14%14%14%10%4%2%
Jun 202644.1%15.3%11.9%13.6%6.8%6.8%1.7%
Jul 202650.9%9.4%13.2%11.3%7.5%3.8%3.8%
Aug 202657.7%9.9%12.7%9.9%5.6%2.8%1.4%
Sep 202651.6%10.9%10.9%10.9%10.9%3.1%1.6%

How has the BMC Lawyers and Kāpiti Law comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand kapiti law firms in September 2026?

2 changes
  1. In September 2026, BMC Lawyers overtook Steven Lee & Associates to rank 2nd among kapiti law firms in New Zealand, with 10.9% of the searches.

  2. In September 2026, Kāpiti Law lost share of searches among kapiti law firms in New Zealand, from 57.7% to 51.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using BMC Lawyers’ and Kāpiti Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BMC Lawyers

1 branded search term

  • bmc lawyers

Kāpiti Law

3 branded search terms

  • kapiti law
  • kapiti law paraparaumu
  • kapiti law waikanae

How the Brand Demand Index is measured

Other head-to-heads among kapiti law firms

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