Brandwave

BMC Lawyers vs The Law Connection:Which is more popular?

In September 2026, BMC Lawyers and The Law Connection were level in searches among kapiti law firms in New Zealand, with an estimated 70 branded searches each, at 10.9% of the total each. When we asked ChatGPT and Google AI Overviews about kapiti law firms, BMC Lawyers appeared in all three answers and The Law Connection in none.

Among kapiti law firms in New Zealand in September 2026

Who do people search for more?

BMC Lawyers and The Law Connection are searched for about as often as each other.

BMC Lawyers 70 searchesThe Law Connection 70 searches

Who does AI mention more?

BMC Lawyers, mentioned in every answer we collected

BMC Lawyers in 3 of 3The Law Connection in 0 of 3

Who does AI recommend more?

BMC Lawyers, the only one of the two named

BMC Lawyers first in 3The Law Connection never named

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Top kapiti law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, BMC Lawyers appeared in all three answers. The Law Connection did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kāpiti Law1st
  2. Best Practice Law2nd
  3. Wakefields Lawyers3rd
  4. BMC Lawyers4th
  5. Steven Lee & Associates5th
  6. The Law Connection–
  7. Hobson Mills Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about kapiti law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BMC Lawyers or The Law Connection more popular in search?

This chart shows how often people search Google for BMC Lawyers and The Law Connection by name. Each line represents a brand's share of searches for all seven kapiti law firms we track, month by month, from searches in New Zealand.

BMC Lawyers and The Law Connection among kapiti law firms in New Zealand, by month

Share of searches by month for BMC Lawyers, The Law Connection. The figures are in the table below the chart.

View monthly share of searches table
MonthKāpiti LawBMC LawyersSteven Lee & AssociatesThe Law ConnectionWakefields LawyersHobson Mills LawBest Practice Law
Oct 202538.6%15.8%15.8%15.8%7%3.5%3.5%
Nov 202558.6%12.9%7.1%8.6%5.7%2.9%4.3%
Dec 202548.1%13.5%9.6%9.6%9.6%5.8%3.8%
Jan 202648.3%11.7%18.3%8.3%8.3%3.3%1.7%
Feb 202650.7%10.1%13%10.1%10.1%4.3%1.4%
Mar 202647.8%13.4%7.5%14.9%10.4%4.5%1.5%
Apr 202647.3%12.7%7.3%14.5%12.7%3.6%1.8%
May 202642%14%14%14%10%4%2%
Jun 202644.1%15.3%11.9%13.6%6.8%6.8%1.7%
Jul 202650.9%9.4%13.2%11.3%7.5%3.8%3.8%
Aug 202657.7%9.9%12.7%9.9%5.6%2.8%1.4%
Sep 202651.6%10.9%10.9%10.9%10.9%3.1%1.6%

How has the BMC Lawyers and The Law Connection comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: The Law Connection took it in March 2026, BMC Lawyers took it in June 2026, The Law Connection took it in July 2026.
  • Across the 12 months ending September 2026, BMC Lawyers’ share of searches among kapiti law firms in New Zealand moved from 15.8% to 10.9%, and its estimated monthly branded searches moved from 90 to 70.
  • Across the 12 months ending September 2026, The Law Connection’s share of searches among kapiti law firms in New Zealand moved from 15.8% to 10.9%, and its estimated monthly branded searches moved from 90 to 70.

How did search popularity change for New Zealand kapiti law firms in September 2026?

2 changes

  1. In September 2026, BMC Lawyers overtook Steven Lee & Associates to rank 2nd among kapiti law firms in New Zealand, with 10.9% of the searches.

  2. In September 2026, The Law Connection gained share of searches among kapiti law firms in New Zealand, from 9.9% to 10.9%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using BMC Lawyers’ and The Law Connection’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BMC Lawyers

1 branded search term

  • bmc lawyers

The Law Connection

4 branded search terms

  • the law connection
  • the law connection kapiti
  • the law connection paraparaumu
  • the law connection waikanae

How the Brand Demand Index is measured

Other head-to-heads among kapiti law firms

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