How popular isThe Law Connection in search?
In August 2026, there were an estimated 130 branded searches for The Law Connection in New Zealand which is down 27.8% over the last 11 months. The Law Connection holds 16.3% estimated Share of Search among New Zealand kapiti law firms and is ranked 2nd of 3 competitors for search popularity.
Kāpiti Law78.8%- The Law Connection16.3%
Hobson Mills Law5%
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Which kapiti law firms compete with The Law Connection?
Share of Search by month for Kāpiti Law, The Law Connection, Hobson Mills Law. The figures are in the table below the chart.
View monthly share of search table
| Month | Kāpiti Law | The Law Connection | Hobson Mills Law |
|---|---|---|---|
| Oct 2025 | 64.6% | 27.7% | 7.7% |
| Nov 2025 | 80% | 13.7% | 6.3% |
| Dec 2025 | 69.6% | 20.3% | 10.1% |
| Jan 2026 | 76.5% | 16.2% | 7.4% |
| Feb 2026 | 76% | 14.7% | 9.3% |
| Mar 2026 | 73% | 19.1% | 7.9% |
| Apr 2026 | 69.5% | 23.7% | 6.8% |
| May 2026 | 68.7% | 25.4% | 6% |
| Jun 2026 | 65.7% | 26.9% | 7.5% |
| Jul 2026 | 75% | 18.8% | 6.3% |
| Aug 2026 | 78.8% | 16.3% | 5% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.8% | 630 | +31.3% | +3.8 points | |
| 2, held 2nd | 16.3% | 130 | +8.3% | -2.5 points | |
| 3, held 3rd | 5% | 40 | 0% | -1.3 points |
78.8%
held 1st · 630 estimated branded searches · +31.3% vs prior month · +3.8 points
16.3%
held 2nd · 130 estimated branded searches · +8.3% vs prior month · -2.5 points
5%
held 3rd · 40 estimated branded searches · 0% vs prior month · -1.3 points
Compare search popularity between The Law Connection and its closest rivals
How has branded search demand for The Law Connection changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Law Connection in New Zealand fell from 180 to 130.
- Across the 11 months ending August 2026, The Law Connection’s estimated Share of Search among kapiti law firms in New Zealand decreased from 27.7% to 16.3%.
- Across the 11 months ending August 2026, The Law Connection’s estimated Share of Search among kapiti law firms in New Zealand peaked at 27.7% in October 2025 and was lowest at 13.7% in November 2025.
How did search popularity change for New Zealand kapiti law firms in August 2026?
3 changes
In August 2026, Kāpiti Law gained estimated Share of Search among kapiti law firms in New Zealand, from 75% to 78.8%.
In August 2026, The Law Connection lost estimated Share of Search among kapiti law firms in New Zealand, from 18.8% to 16.3%.
In August 2026, Hobson Mills Law lost estimated Share of Search among kapiti law firms in New Zealand, from 6.3% to 5%.
How is The Law Connection measured?
Brandwave collects information about searches that people make online using The Law Connection’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- the law connection
- the law connection kapiti
- the law connection paraparaumu
- the law connection waikanae
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