Brandwave

Best Practice Law vs The Law Connection:Which is more popular?

In September 2026, The Law Connection had more branded searches than Best Practice Law among kapiti law firms in New Zealand. The Law Connection had about 70 branded searches, while Best Practice Law had 10. The Law Connection made up 10.9% of all kapiti law firm searches we track, and Best Practice Law accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about kapiti law firms, Best Practice Law appeared in all three answers and The Law Connection in none.

Among kapiti law firms in New Zealand in September 2026

Who do people search for more?

The Law Connection, about 7 searches for every 1 for Best Practice Law

The Law Connection 70 searchesBest Practice Law 10 searches

Who does AI mention more?

Best Practice Law, mentioned in every answer we collected

Best Practice Law in 3 of 3The Law Connection in 0 of 3

Who does AI recommend more?

Best Practice Law, the only one of the two named

Best Practice Law first in 3The Law Connection never named

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Top kapiti law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Best Practice Law appeared in all three answers. The Law Connection did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kāpiti Law1st
  2. Best Practice Law2nd
  3. Wakefields Lawyers3rd
  4. BMC Lawyers4th
  5. Steven Lee & Associates5th
  6. The Law Connection–
  7. Hobson Mills Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about kapiti law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Best Practice Law or The Law Connection more popular in search?

This chart shows how often people search Google for Best Practice Law and The Law Connection by name. Each line represents a brand's share of searches for all seven kapiti law firms we track, month by month, from searches in New Zealand.

Best Practice Law and The Law Connection among kapiti law firms in New Zealand, by month

Share of searches by month for The Law Connection, Best Practice Law. The figures are in the table below the chart.

View monthly share of searches table
MonthKāpiti LawBMC LawyersSteven Lee & AssociatesThe Law ConnectionWakefields LawyersHobson Mills LawBest Practice Law
Oct 202538.6%15.8%15.8%15.8%7%3.5%3.5%
Nov 202558.6%12.9%7.1%8.6%5.7%2.9%4.3%
Dec 202548.1%13.5%9.6%9.6%9.6%5.8%3.8%
Jan 202648.3%11.7%18.3%8.3%8.3%3.3%1.7%
Feb 202650.7%10.1%13%10.1%10.1%4.3%1.4%
Mar 202647.8%13.4%7.5%14.9%10.4%4.5%1.5%
Apr 202647.3%12.7%7.3%14.5%12.7%3.6%1.8%
May 202642%14%14%14%10%4%2%
Jun 202644.1%15.3%11.9%13.6%6.8%6.8%1.7%
Jul 202650.9%9.4%13.2%11.3%7.5%3.8%3.8%
Aug 202657.7%9.9%12.7%9.9%5.6%2.8%1.4%
Sep 202651.6%10.9%10.9%10.9%10.9%3.1%1.6%

How has the Best Practice Law and The Law Connection comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand kapiti law firms in September 2026?

2 changes

  1. In September 2026, The Law Connection gained share of searches among kapiti law firms in New Zealand, from 9.9% to 10.9%.

  2. Estimated monthly branded searches for Best Practice Law in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Best Practice Law’s and The Law Connection’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Best Practice Law

1 branded search term

  • best practice law

The Law Connection

4 branded search terms

  • the law connection
  • the law connection kapiti
  • the law connection paraparaumu
  • the law connection waikanae

How the Brand Demand Index is measured

Other head-to-heads among kapiti law firms

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