Brandwave

How popular isHobson Mills Law?

In September 2026, people searched for Hobson Mills Law by name about 40 times in New Zealand, a 20% decrease from the previous year. These searches made up 3.1% of all New Zealand kapiti law firm searches, placing Hobson Mills Law sixth out of seven firms. When we asked both ChatGPT and Google AI Overviews about kapiti law firms, Hobson Mills Law did not appear in any of the answers.

Search and AI answers in September 2026

Hobson Mills Law is the sixth most searched of 7 competitors and not listed in any AI answer.

  1. Kāpiti LawShare of searches 51.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. BMC LawyersShare of searches 10.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  3. Steven Lee & AssociatesShare of searches 10.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  4. The Law ConnectionShare of searches 10.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Hobson Mills LawShare of searches 3.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top kapiti law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hobson Mills Law did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kāpiti Law1st
  2. Best Practice Law2nd
  3. Wakefields Lawyers3rd
  4. BMC Lawyers4th
  5. Steven Lee & Associates5th
  6. The Law Connection–
  7. Hobson Mills Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about kapiti law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which kapiti law firms compete with Hobson Mills Law?

Hobson Mills Law against kapiti law firms in New Zealand, by month

Share of searches by month for Kāpiti Law, BMC Lawyers, Steven Lee & Associates, The Law Connection, Wakefields Lawyers, Hobson Mills Law. The figures are in the table below the chart.

View monthly share of searches table
MonthKāpiti LawBMC LawyersSteven Lee & AssociatesThe Law ConnectionWakefields LawyersHobson Mills LawBest Practice Law
Oct 202538.6%15.8%15.8%15.8%7%3.5%3.5%
Nov 202558.6%12.9%7.1%8.6%5.7%2.9%4.3%
Dec 202548.1%13.5%9.6%9.6%9.6%5.8%3.8%
Jan 202648.3%11.7%18.3%8.3%8.3%3.3%1.7%
Feb 202650.7%10.1%13%10.1%10.1%4.3%1.4%
Mar 202647.8%13.4%7.5%14.9%10.4%4.5%1.5%
Apr 202647.3%12.7%7.3%14.5%12.7%3.6%1.8%
May 202642%14%14%14%10%4%2%
Jun 202644.1%15.3%11.9%13.6%6.8%6.8%1.7%
Jul 202650.9%9.4%13.2%11.3%7.5%3.8%3.8%
Aug 202657.7%9.9%12.7%9.9%5.6%2.8%1.4%
Sep 202651.6%10.9%10.9%10.9%10.9%3.1%1.6%

  1. 1.Kāpiti Law

    51.6%

    Held 1st. 330 estimated branded searches, -19.5% vs prior month. Share -6.2 points.

  2. 2.BMC Lawyers

    10.9%

    Moved from 3rd to 2nd. 70 estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.Steven Lee & Associates

    10.9%

    Moved from 2nd to 3rd. 70 estimated branded searches, -22.2% vs prior month. Share -1.7 points.

  4. 4.The Law Connection

    10.9%

    Held 4th. 70 estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.Wakefields Lawyers

    10.9%

    Held 5th. 70 estimated branded searches, +75% vs prior month. Share +5.3 points.

  6. 6.Hobson Mills Law

    3.1%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Best Practice Law

    1.6%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Hobson Mills Law and its closest rivals

How has branded search demand for Hobson Mills Law changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hobson Mills Law in New Zealand fell from 50 to 40.
  • Across the 12 months ending September 2026, Hobson Mills Law’s share of searches among kapiti law firms in New Zealand peaked at 6.8% in June 2026 and was lowest at 2.8% in August 2026.
  • Across the 12 months ending September 2026, Hobson Mills Law rose from 7th to 6th among kapiti law firms in New Zealand.

How did search popularity change for New Zealand kapiti law firms in September 2026?

6 changes

  1. In September 2026, BMC Lawyers overtook Steven Lee & Associates to rank 2nd among kapiti law firms in New Zealand, with 10.9% of the searches.

  2. In September 2026, Wakefields Lawyers gained share of searches among kapiti law firms in New Zealand, from 5.6% to 10.9%.

  3. In September 2026, The Law Connection gained share of searches among kapiti law firms in New Zealand, from 9.9% to 10.9%.

  4. In September 2026, Kāpiti Law lost share of searches among kapiti law firms in New Zealand, from 57.7% to 51.6%.

  5. In September 2026, Steven Lee & Associates lost share of searches among kapiti law firms in New Zealand, from 12.7% to 10.9%.

  6. Estimated monthly branded searches for Best Practice Law in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are Hobson Mills Law’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hobson Mills Law’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hobson mills
  • susie mills law

Do you work for Hobson Mills Law? To request corrections or removal please contact us via our support page and we will be happy to assist.

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