How popular isSteven Lee & Associates?
In September 2026, people searched for Steven Lee & Associates by name about 140 times in New Zealand, a 27.3% increase from the previous year. These searches made up 10.9% of all New Zealand kapiti law firm searches, placing Steven Lee & Associates third out of seven firms. When we asked both ChatGPT and Google AI Overviews about kapiti law firms, Steven Lee & Associates appeared in two of the three answers and was the fifth most recommended of the seven.
Steven Lee & Associates is the third most searched of 7 competitors and the fifth most recommended in AI answers.
Kāpiti LawShare of searches 51.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st- BMC LawyersShare of searches 10.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
- Steven Lee & AssociatesShare of searches 10.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
- The Law ConnectionShare of searches 10.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Wakefields LawyersShare of searches 10.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
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Top kapiti law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Steven Lee & Associates was mentioned in two out of three: in two of the three ChatGPT answers. Steven Lee & Associates is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kāpiti Law3 of 3Named in 3 of 3 ChatGPT answers- BMC Lawyers3 of 3Named in 3 of 3 ChatGPT answers
Wakefields Lawyers3 of 3Named in 3 of 3 ChatGPT answers- Best Practice Law3 of 3Named in 3 of 3 ChatGPT answers
- Steven Lee & Associates2 of 3Named in 2 of 3 ChatGPT answers
- The Law Connection0 of 3Named in 0 of 3 ChatGPT answers
Hobson Mills Law0 of 3Named in 0 of 3 ChatGPT answers
See every answer about kapiti law firms
3 answers
Asked ChatGPT
“Which kapiti law firm should I hire in Kāpiti Coast, New Zealand?”
Asked ChatGPT
“What are the best kapiti law firms in Kāpiti Coast, New Zealand?”
Asked ChatGPT
“What's the best kapiti law firm in Kāpiti Coast, New Zealand for legal help?”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which kapiti law firms compete with Steven Lee & Associates?
Share of searches by month for Kāpiti Law, BMC Lawyers, Steven Lee & Associates, The Law Connection, Wakefields Lawyers, Hobson Mills Law. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kāpiti Law | BMC Lawyers | Steven Lee & Associates | The Law Connection | Wakefields Lawyers | Hobson Mills Law | Best Practice Law |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 15.8% | 15.8% | 15.8% | 7% | 3.5% | 3.5% |
| Nov 2025 | 58.6% | 12.9% | 7.1% | 8.6% | 5.7% | 2.9% | 4.3% |
| Dec 2025 | 48.1% | 13.5% | 9.6% | 9.6% | 9.6% | 5.8% | 3.8% |
| Jan 2026 | 48.3% | 11.7% | 18.3% | 8.3% | 8.3% | 3.3% | 1.7% |
| Feb 2026 | 50.7% | 10.1% | 13% | 10.1% | 10.1% | 4.3% | 1.4% |
| Mar 2026 | 47.8% | 13.4% | 7.5% | 14.9% | 10.4% | 4.5% | 1.5% |
| Apr 2026 | 47.3% | 12.7% | 7.3% | 14.5% | 12.7% | 3.6% | 1.8% |
| May 2026 | 42% | 14% | 14% | 14% | 10% | 4% | 2% |
| Jun 2026 | 44.1% | 15.3% | 11.9% | 13.6% | 6.8% | 6.8% | 1.7% |
| Jul 2026 | 50.9% | 9.4% | 13.2% | 11.3% | 7.5% | 3.8% | 3.8% |
| Aug 2026 | 57.7% | 9.9% | 12.7% | 9.9% | 5.6% | 2.8% | 1.4% |
| Sep 2026 | 51.6% | 10.9% | 10.9% | 10.9% | 10.9% | 3.1% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.6% | 330 | -19.5% | -6.2 points | |
| 2, moved from 3rd to 2nd | 10.9% | 70 | 0% | +1.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 10.9% | 70 | -22.2% | -1.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 10.9% | 70 | 0% | +1.1 points | |
| 5, held 5th | 10.9% | 70 | +75% | +5.3 points | |
| 6, held 6th | 3.1% | 20 | 0% | +0.3 points | |
| 7, held 7th | 1.6% | 10 | 0% | +0.2 points |
51.6%
Held 1st. 330 estimated branded searches, -19.5% vs prior month. Share -6.2 points.
10.9%
Moved from 3rd to 2nd. 70 estimated branded searches, 0% vs prior month. Share +1.1 points.
10.9%
Moved from 2nd to 3rd. 70 estimated branded searches, -22.2% vs prior month. Share -1.7 points.
10.9%
Held 4th. 70 estimated branded searches, 0% vs prior month. Share +1.1 points.
10.9%
Held 5th. 70 estimated branded searches, +75% vs prior month. Share +5.3 points.
3.1%
Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.3 points.
1.6%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Steven Lee & Associates and its closest rivals
Steven Lee & Associates vs Kāpiti Law: compare popularity- Steven Lee & Associates vs BMC Lawyers: compare popularity
- Steven Lee & Associates vs The Law Connection: compare popularity
Steven Lee & Associates vs Wakefields Lawyers: compare popularity
Steven Lee & Associates vs Hobson Mills Law: compare popularity- Compare Steven Lee & Associates with any brand
Every comparison with Steven Lee & Associates
4 comparisons
How has branded search demand for Steven Lee & Associates changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Steven Lee & Associates in New Zealand rose from 110 to 140.
- Across the 12 months ending September 2026, Steven Lee & Associates’ share of searches among kapiti law firms in New Zealand decreased from 15.8% to 10.9%.
- Across the 12 months ending September 2026, Steven Lee & Associates’ share of searches among kapiti law firms in New Zealand peaked at 18.3% in January 2026 and was lowest at 7.1% in November 2025.
How did search popularity change for New Zealand kapiti law firms in September 2026?
6 changes
In September 2026, BMC Lawyers overtook Steven Lee & Associates to rank 2nd among kapiti law firms in New Zealand, with 10.9% of the searches.

In September 2026, Wakefields Lawyers gained share of searches among kapiti law firms in New Zealand, from 5.6% to 10.9%.
In September 2026, The Law Connection gained share of searches among kapiti law firms in New Zealand, from 9.9% to 10.9%.

In September 2026, Kāpiti Law lost share of searches among kapiti law firms in New Zealand, from 57.7% to 51.6%.
In September 2026, Steven Lee & Associates lost share of searches among kapiti law firms in New Zealand, from 12.7% to 10.9%.
Estimated monthly branded searches for Best Practice Law in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
How are Steven Lee & Associates’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Steven Lee & Associates’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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