Brandwave

Best Practice Law vs Wakefields Lawyers:Which is more popular?

In September 2026, Wakefields Lawyers had more branded searches than Best Practice Law among kapiti law firms in New Zealand. Wakefields Lawyers had about 70 branded searches, while Best Practice Law had 10. Wakefields Lawyers made up 10.9% of all kapiti law firm searches we track, and Best Practice Law accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about kapiti law firms, both Best Practice Law and Wakefields Lawyers appeared in all three answers. Best Practice Law was mentioned before Wakefields Lawyers in every answer.

Among kapiti law firms in New Zealand in September 2026

Who do people search for more?

Wakefields Lawyers, about 7 searches for every 1 for Best Practice Law

Wakefields Lawyers 70 searchesBest Practice Law 10 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Best Practice Law in 3 of 3Wakefields Lawyers in 3 of 3

Who does AI recommend more?

Best Practice Law, named ahead of Wakefields Lawyers in every answer

Best Practice Law first in 3Wakefields Lawyers never first

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Top kapiti law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Best Practice Law and Wakefields Lawyers showed up in all three answers. Best Practice Law was listed before Wakefields Lawyers in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kāpiti Law1st
  2. Best Practice Law2nd
  3. Wakefields Lawyers3rd
  4. BMC Lawyers4th
  5. Steven Lee & Associates5th
  6. The Law Connection–
  7. Hobson Mills Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about kapiti law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Best Practice Law or Wakefields Lawyers more popular in search?

This chart shows how often people search Google for Best Practice Law and Wakefields Lawyers by name. Each line represents a brand's share of searches for all seven kapiti law firms we track, month by month, from searches in New Zealand.

Best Practice Law and Wakefields Lawyers among kapiti law firms in New Zealand, by month

Share of searches by month for Wakefields Lawyers, Best Practice Law. The figures are in the table below the chart.

View monthly share of searches table
MonthKāpiti LawBMC LawyersSteven Lee & AssociatesThe Law ConnectionWakefields LawyersHobson Mills LawBest Practice Law
Oct 202538.6%15.8%15.8%15.8%7%3.5%3.5%
Nov 202558.6%12.9%7.1%8.6%5.7%2.9%4.3%
Dec 202548.1%13.5%9.6%9.6%9.6%5.8%3.8%
Jan 202648.3%11.7%18.3%8.3%8.3%3.3%1.7%
Feb 202650.7%10.1%13%10.1%10.1%4.3%1.4%
Mar 202647.8%13.4%7.5%14.9%10.4%4.5%1.5%
Apr 202647.3%12.7%7.3%14.5%12.7%3.6%1.8%
May 202642%14%14%14%10%4%2%
Jun 202644.1%15.3%11.9%13.6%6.8%6.8%1.7%
Jul 202650.9%9.4%13.2%11.3%7.5%3.8%3.8%
Aug 202657.7%9.9%12.7%9.9%5.6%2.8%1.4%
Sep 202651.6%10.9%10.9%10.9%10.9%3.1%1.6%

How has the Best Practice Law and Wakefields Lawyers comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand kapiti law firms in September 2026?

2 changes
  1. In September 2026, Wakefields Lawyers gained share of searches among kapiti law firms in New Zealand, from 5.6% to 10.9%.

  2. Estimated monthly branded searches for Best Practice Law in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Best Practice Law’s and Wakefields Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Best Practice Law

1 branded search term

  • best practice law

Wakefields Lawyers

1 branded search term

  • wakefields lawyers

How the Brand Demand Index is measured

Other head-to-heads among kapiti law firms

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