How popular isWakefields Lawyers?
In September 2026, people searched for Wakefields Lawyers by name about 260 times in New Zealand, a 23.8% increase from the previous year. These searches made up 10.9% of all New Zealand kapiti law firm searches, placing Wakefields Lawyers fifth out of seven firms. When we asked both ChatGPT and Google AI Overviews about kapiti law firms, Wakefields Lawyers appeared in all answers and was the third most recommended of the seven.
Wakefields Lawyers is the fifth most searched of 7 competitors and the third most recommended in AI answers.
Kāpiti LawShare of searches 51.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st- BMC LawyersShare of searches 10.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
- Steven Lee & AssociatesShare of searches 10.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
- The Law ConnectionShare of searches 10.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Wakefields LawyersShare of searches 10.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Follow Wakefields Lawyers and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top kapiti law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Wakefields Lawyers appeared in all three answers. Wakefields Lawyers is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kāpiti Law3 of 3Named in 3 of 3 ChatGPT answers
- BMC Lawyers3 of 3Named in 3 of 3 ChatGPT answers
- Wakefields Lawyers3 of 3Named in 3 of 3 ChatGPT answers
- Best Practice Law3 of 3Named in 3 of 3 ChatGPT answers
- Steven Lee & Associates2 of 3Named in 2 of 3 ChatGPT answers
- The Law Connection0 of 3Named in 0 of 3 ChatGPT answers
Hobson Mills Law0 of 3Named in 0 of 3 ChatGPT answers
See every answer about kapiti law firms
3 answers
Asked ChatGPT
“Which kapiti law firm should I hire in Kāpiti Coast, New Zealand?”
Asked ChatGPT
“What are the best kapiti law firms in Kāpiti Coast, New Zealand?”
Asked ChatGPT
“What's the best kapiti law firm in Kāpiti Coast, New Zealand for legal help?”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which kapiti law firms compete with Wakefields Lawyers?
Share of searches by month for Kāpiti Law, BMC Lawyers, Steven Lee & Associates, The Law Connection, Wakefields Lawyers, Hobson Mills Law. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kāpiti Law | BMC Lawyers | Steven Lee & Associates | The Law Connection | Wakefields Lawyers | Hobson Mills Law | Best Practice Law |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 15.8% | 15.8% | 15.8% | 7% | 3.5% | 3.5% |
| Nov 2025 | 58.6% | 12.9% | 7.1% | 8.6% | 5.7% | 2.9% | 4.3% |
| Dec 2025 | 48.1% | 13.5% | 9.6% | 9.6% | 9.6% | 5.8% | 3.8% |
| Jan 2026 | 48.3% | 11.7% | 18.3% | 8.3% | 8.3% | 3.3% | 1.7% |
| Feb 2026 | 50.7% | 10.1% | 13% | 10.1% | 10.1% | 4.3% | 1.4% |
| Mar 2026 | 47.8% | 13.4% | 7.5% | 14.9% | 10.4% | 4.5% | 1.5% |
| Apr 2026 | 47.3% | 12.7% | 7.3% | 14.5% | 12.7% | 3.6% | 1.8% |
| May 2026 | 42% | 14% | 14% | 14% | 10% | 4% | 2% |
| Jun 2026 | 44.1% | 15.3% | 11.9% | 13.6% | 6.8% | 6.8% | 1.7% |
| Jul 2026 | 50.9% | 9.4% | 13.2% | 11.3% | 7.5% | 3.8% | 3.8% |
| Aug 2026 | 57.7% | 9.9% | 12.7% | 9.9% | 5.6% | 2.8% | 1.4% |
| Sep 2026 | 51.6% | 10.9% | 10.9% | 10.9% | 10.9% | 3.1% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.6% | 330 | -19.5% | -6.2 points | |
| 2, moved from 3rd to 2nd | 10.9% | 70 | 0% | +1.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 10.9% | 70 | -22.2% | -1.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 10.9% | 70 | 0% | +1.1 points | |
| 5, held 5th | 10.9% | 70 | +75% | +5.3 points | |
| 6, held 6th | 3.1% | 20 | 0% | +0.3 points | |
| 7, held 7th | 1.6% | 10 | 0% | +0.2 points |
51.6%
Held 1st. 330 estimated branded searches, -19.5% vs prior month. Share -6.2 points.
10.9%
Moved from 3rd to 2nd. 70 estimated branded searches, 0% vs prior month. Share +1.1 points.
10.9%
Moved from 2nd to 3rd. 70 estimated branded searches, -22.2% vs prior month. Share -1.7 points.
10.9%
Held 4th. 70 estimated branded searches, 0% vs prior month. Share +1.1 points.
10.9%
Held 5th. 70 estimated branded searches, +75% vs prior month. Share +5.3 points.
3.1%
Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.3 points.
1.6%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Wakefields Lawyers and its closest rivals
- Wakefields Lawyers vs BMC Lawyers: compare popularity
- Wakefields Lawyers vs Steven Lee & Associates: compare popularity
- Wakefields Lawyers vs The Law Connection: compare popularity
- Wakefields Lawyers vs Hobson Mills Law: compare popularity
- Wakefields Lawyers vs Best Practice Law: compare popularity
- Compare Wakefields Lawyers with any brand
Every comparison with Wakefields Lawyers
4 comparisons
How has branded search demand for Wakefields Lawyers changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wakefields Lawyers in New Zealand rose from 210 to 260.
- Across the 12 months ending September 2026, Wakefields Lawyers’ share of searches among kapiti law firms in New Zealand increased from 7% to 10.9%.
- Across the 12 months ending September 2026, Wakefields Lawyers’ share of searches among kapiti law firms in New Zealand peaked at 12.7% in April 2026 and was lowest at 5.6% in August 2026.
How did search popularity change for New Zealand kapiti law firms in September 2026?
6 changes
In September 2026, BMC Lawyers overtook Steven Lee & Associates to rank 2nd among kapiti law firms in New Zealand, with 10.9% of the searches.
In September 2026, Wakefields Lawyers gained share of searches among kapiti law firms in New Zealand, from 5.6% to 10.9%.
In September 2026, The Law Connection gained share of searches among kapiti law firms in New Zealand, from 9.9% to 10.9%.
In September 2026, Kāpiti Law lost share of searches among kapiti law firms in New Zealand, from 57.7% to 51.6%.
In September 2026, Steven Lee & Associates lost share of searches among kapiti law firms in New Zealand, from 12.7% to 10.9%.
Estimated monthly branded searches for Best Practice Law in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
How are Wakefields Lawyers’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Wakefields Lawyers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- wakefields lawyers
Do you work for Wakefields Lawyers? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Wakefields Lawyers your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.