Balance Sports Nutrition vs Horleys:Which is more popular by branded search in New Zealand?
In August 2026, Horleys had more branded searches than Balance Sports Nutrition among sports nutrition brands in New Zealand. Horleys was estimated to have 870 branded searches compared to Balance Sports Nutrition’s 170, and held a 1.4% Share of Search versus Balance Sports Nutrition’s 0.27%.
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Which is more popular in search, Balance Sports Nutrition or Horleys?
Compare the protein and sports nutrition brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Horleys, Balance Sports Nutrition. The figures are in the table below the chart.
View monthly share of search table
| Month | Musashi | NZ Protein | Optimum Nutrition | Myprotein | Nutra Organics | Ghost | Horleys | Balance Sports Nutrition |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 23.4% | 10.1% | 5.9% | 3.8% | 2.1% | 1.9% | 0.26% |
| Nov 2025 | 50.9% | 22.9% | 10.9% | 7.6% | 3.7% | 1.9% | 1.8% | 0.24% |
| Dec 2025 | 54.8% | 22% | 9.9% | 5.8% | 3.5% | 2% | 1.8% | 0.25% |
| Jan 2026 | 52% | 23.1% | 11.6% | 5.8% | 3.4% | 1.9% | 2% | 0.29% |
| Feb 2026 | 51.2% | 20.6% | 16.8% | 5.2% | 2.7% | 1.7% | 1.5% | 0.21% |
| Mar 2026 | 49.8% | 19.8% | 18.8% | 5.6% | 2.8% | 1.7% | 1.3% | 0.22% |
| Apr 2026 | 46.7% | 22.2% | 19.7% | 5.1% | 2.9% | 1.9% | 1.3% | 0.17% |
| May 2026 | 40.7% | 16.6% | 32.8% | 4.1% | 2.5% | 1.8% | 1.3% | 0.2% |
| Jun 2026 | 34.7% | 20.4% | 36.4% | 3.6% | 2.3% | 1.6% | 0.92% | 0.18% |
| Jul 2026 | 37.2% | 19.4% | 34.7% | 3.1% | 2.6% | 1.9% | 1.1% | 0.15% |
| Aug 2026 | 47.9% | 22.3% | 19.7% | 3.4% | 2.9% | 2.2% | 1.4% | 0.27% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Balance Sports Nutrition and Horleys comparison changed over the last 12 months?
3 findings
- Horleys was ahead of Balance Sports Nutrition in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Balance Sports Nutrition’s estimated Share of Search among sports nutrition brands in New Zealand moved from 0.26% to 0.27%, and its estimated monthly branded searches moved from 130 to 170.
- Across the 11 months ending August 2026, Horleys’ estimated Share of Search among sports nutrition brands in New Zealand moved from 1.9% to 1.4%, and its estimated monthly branded searches moved from 950 to 870.
How did search popularity change for New Zealand sports nutrition brands in August 2026?
1 change
Estimated monthly branded searches for Balance Sports Nutrition in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Balance Sports Nutrition’s and Horleys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Balance Sports Nutrition
4 branded search terms
- balance co nz
- balance protein
- balance sports nutrition
- balance sports nutrition nz
Horleys
16 branded search terms
- horleys
- horleys carbless crunch
- horleys com
- horleys creatine
- horleys electrolytes
- horleys new zealand
- horleys nz
- horleys pre workout
- horleys protein
- horleys protein bars
- horleys protein powder
- horleys replace
- horleys sculpt
- horleys sculpt protein powder
- horleys slim shake
- horleys whey protein
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.