Brandwave

Arizto vs iSellProperty:Which is more popular?

In September 2026, Arizto had more branded searches than iSellProperty among Rotorua real estate agencies in New Zealand. Arizto had about 350 branded searches, while iSellProperty had 10. Arizto made up 9.2% of all Rotorua real estate agency searches we track, and iSellProperty accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about Rotorua real estate agencies, iSellProperty appeared in two of the three answers and Arizto in none.

Among Rotorua real estate agencies in New Zealand in September 2026

Who do people search for more?

Arizto, about 35 searches for every 1 for iSellProperty

Arizto 350 searchesiSellProperty 10 searches

Who does AI mention more?

iSellProperty, mentioned in 2 of 3 answers, Arizto in 0

iSellProperty in 2 of 3Arizto in 0 of 3

Who does AI recommend more?

iSellProperty, the only one of the two named

iSellProperty first in 2Arizto never named

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Top Rotorua real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, iSellProperty was mentioned in two out of three: in two of the three ChatGPT answers. Arizto did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Tremains Rotorua2nd
  3. EVES Real Estate3rd
  4. Harcourts4th
  5. iSellProperty5th
  6. First National Real Estate6th
  7. Arizto–
  8. KEY Real Estate–
  9. LJ Hooker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Arizto or iSellProperty more popular in search?

This chart shows how often people search Google for Arizto and iSellProperty by name. Each line represents a brand's share of searches for all nine Rotorua real estate agencies we track, month by month, from searches in New Zealand.

Arizto and iSellProperty among Rotorua real estate agencies in New Zealand, by month

Share of searches by month for Arizto, iSellProperty. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteEVES Real EstateHarcourtsAriztoTremains RotoruaFirst National Real EstateKEY Real EstateLJ HookeriSellProperty
Oct 202542%14.3%15.7%12%10.9%3%0.45%1.4%0.23%
Nov 202542.2%13.5%15.8%12.4%11%2.8%0.69%1.4%0.23%
Dec 202541.3%15.1%16%13%9.6%2.4%0.6%1.8%0.3%
Jan 202634.2%24.2%15.1%9.5%11.2%3.7%0.7%1.2%0.23%
Feb 202637.6%17%15.9%12%13.4%2.3%0.68%0.91%0.23%
Mar 202639.6%19.2%16%9.3%11.9%2.4%0.61%0.81%0.2%
Apr 202637.6%19.2%18.3%9.2%11.3%2.8%0.47%0.94%0.23%
May 202636.6%20.7%15.7%11.6%11.4%2.4%0.48%0.95%0.24%
Jun 202638.2%21.8%15.6%10.9%9.7%2%0.5%0.99%0.25%
Jul 202639.1%21.4%16%11.5%7.9%2.5%0.49%0.98%0.25%
Aug 202637.5%21.1%14.8%12.6%9.4%2.4%0.48%1.5%0.24%
Sep 202643.6%19.4%14.4%9.2%8.4%2.6%1%1%0.26%

How has the Arizto and iSellProperty comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua real estate agencies in September 2026?

1 change

  1. In September 2026, Arizto lost share of searches among Rotorua real estate agencies in New Zealand, from 12.6% to 9.2%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Arizto’s and iSellProperty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arizto

5 branded search terms

  • arizto
  • arizto fees
  • arizto listings
  • arizto real estate
  • arizto rotorua

iSellProperty

1 branded search term

  • isellproperty

How the Brand Demand Index is measured

Other head-to-heads among Rotorua real estate agencies

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