Brandwave

Appstle vs Seal Subscriptions:Which is more popular in New Zealand?

In October 2026, Appstle had more branded searches than Seal Subscriptions among ecommerce subscription apps in New Zealand. Appstle had about 30 branded searches, while Seal Subscriptions had 20. Appstle made up 15.8% of all ecommerce subscription app searches we track, and Seal Subscriptions accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about ecommerce subscription apps, Appstle and Seal Subscriptions each appeared in three of the five answers. Appstle was mentioned before Seal Subscriptions in every answer that named either.

Among ecommerce subscription apps in New Zealand in October 2026

Who do people search for more?

Appstle, about 50% more searches than Seal Subscriptions

Appstle 30 searchesSeal Subscriptions 20 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Appstle in 3 of 5Seal Subscriptions in 3 of 5

Who does AI recommend more?

Appstle, named ahead of Seal Subscriptions in 3 of 3 answers

Appstle first in 3Seal Subscriptions never first

Follow Appstle vs Seal Subscriptions and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top ecommerce subscription apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Appstle and Seal Subscriptions were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Appstle was listed before Seal Subscriptions in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Appstle1st
  2. Recharge2nd
  3. Seal Subscriptions3rd
  4. PayWhirl4th
  5. Skio–
  6. Bold Subscriptions–
  7. Loop Subscriptions–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Recharge4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Appstle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seal Subscriptions3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PayWhirl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bold Subscriptions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loop Subscriptions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ecommerce subscription apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Appstle or Seal Subscriptions more popular in search?

This chart shows how often people search Google for Appstle and Seal Subscriptions by name. Each line represents a brand's share of searches for all seven ecommerce subscription apps we track, month by month, from searches in New Zealand.

Appstle and Seal Subscriptions among ecommerce subscription apps in New Zealand, by month

Share of searches by month for Appstle, Seal Subscriptions. The figures are in the table below the chart.

View monthly share of searches table
MonthSkioAppstleRechargeBold SubscriptionsLoop SubscriptionsSeal SubscriptionsPayWhirl
Nov 202528.6%23.8%19%9.5%9.5%4.8%4.8%
Dec 202533.3%20.8%16.7%8.3%8.3%12.5%0%
Jan 202621.1%31.6%15.8%5.3%10.5%10.5%5.3%
Feb 202627.3%27.3%18.2%4.5%9.1%9.1%4.5%
Mar 202632%24%12%8%8%12%4%
Apr 202640.9%22.7%13.6%4.5%4.5%9.1%4.5%
May 202628%28%12%8%12%8%4%
Jun 202626.1%30.4%13%8.7%8.7%8.7%4.3%
Jul 202635%30%10%5%5%10%5%
Aug 202636.4%27.3%9.1%9.1%4.5%9.1%4.5%
Sep 202645%20%15%5%5%10%0%
Oct 202631.6%15.8%15.8%10.5%10.5%10.5%5.3%

How has branded search for Appstle and Seal Subscriptions changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand ecommerce subscription apps in October 2026?

4 changes

  1. In October 2026, Bold Subscriptions overtook Seal Subscriptions to rank 4th among ecommerce subscription apps in New Zealand, with 10.5% of the searches.

  2. In October 2026, Loop Subscriptions overtook Seal Subscriptions to rank 5th among ecommerce subscription apps in New Zealand, with 10.5% of the searches.

  3. In October 2026, Seal Subscriptions gained share of searches among ecommerce subscription apps in New Zealand, from 10% to 10.5%.

  4. In October 2026, Appstle lost share of searches among ecommerce subscription apps in New Zealand, from 20% to 15.8%.

How are Appstle’s and Seal Subscriptions’ branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Appstle’s and Seal Subscriptions’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Appstle

7 branded search terms

  • appstle bundles
  • appstle loyalty
  • appstle memberships
  • appstle shopify
  • appstle shopify app
  • appstle subscriptions
  • appstle subscriptions shopify

Seal Subscriptions

2 branded search terms

  • seal subscriptions
  • sealsubscriptions

How the Brand Demand Index is measured

Other head-to-heads among ecommerce subscription apps

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free