Apex Recruitment vs Lynx Recruitment:Which is more popular by branded search in New Zealand?
In August 2026, Apex Recruitment and Lynx Recruitment were level on Share of Search among trades and industrial recruitment in New Zealand, with an estimated 270 branded searches each, at 1.7% estimated Share of Search each.
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Which is more popular in search, Apex Recruitment or Lynx Recruitment?
Trades, construction and industrial recruitment agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apex Recruitment, Lynx Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Trade Assist | Dynamix Recruitment | Unite Recruit | Advanced Personnel Recruitment | Tech 5 Recruitment | Apex Recruitment | Lynx Recruitment | Techtrade Recruitment | Personnel Touch | Mills Recruitment |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.9% | 10.4% | 5% | 4.4% | 3.7% | 3.3% | 1.5% | 2.8% | 0.96% | 0.51% | 0.51% |
| Nov 2025 | 63.4% | 12.1% | 5.4% | 5.3% | 3.7% | 3.9% | 1.4% | 2.6% | 1.1% | 0.59% | 0.48% |
| Dec 2025 | 65.9% | 11.4% | 7.3% | 3.2% | 4.3% | 2.8% | 1.2% | 1.9% | 1.2% | 0.58% | 0.29% |
| Jan 2026 | 65.1% | 13.1% | 5.7% | 3% | 4.3% | 2.7% | 1.5% | 2.3% | 0.79% | 0.68% | 0.96% |
| Feb 2026 | 66.7% | 10.9% | 4.2% | 3.8% | 4.5% | 2.7% | 1.9% | 1.9% | 1.5% | 0.97% | 0.97% |
| Mar 2026 | 64% | 10.6% | 4.9% | 3.7% | 4.5% | 3.2% | 1.8% | 3.3% | 1.8% | 1% | 1.2% |
| Apr 2026 | 65.6% | 8.3% | 5.9% | 3.5% | 4.2% | 3.9% | 2.2% | 2.7% | 1.7% | 1% | 0.93% |
| May 2026 | 67.7% | 9% | 5.1% | 3.1% | 4.5% | 3.4% | 1.8% | 1.9% | 1.5% | 1.1% | 0.97% |
| Jun 2026 | 69.7% | 7.6% | 5.2% | 3.2% | 4.1% | 3.4% | 2% | 1.9% | 1.5% | 0.88% | 0.53% |
| Jul 2026 | 67.4% | 8.1% | 4.8% | 4.5% | 4.5% | 3.9% | 1.2% | 2.2% | 1.7% | 0.99% | 0.72% |
| Aug 2026 | 64.8% | 10.7% | 5.7% | 4.5% | 4.4% | 3.1% | 1.7% | 1.7% | 1.4% | 1.2% | 0.71% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
How has the Apex Recruitment and Lynx Recruitment comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Apex Recruitment took it in June 2026, Lynx Recruitment took it in July 2026.
- Across the 11 months ending August 2026, Apex Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 1.5% to 1.7%, and its estimated monthly branded searches held steady at 270.
- Across the 11 months ending August 2026, Lynx Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 2.8% to 1.7%, and its estimated monthly branded searches moved from 490 to 270.
How did search popularity change for New Zealand trades and industrial recruitment in August 2026?
2 changes
In August 2026, Apex Recruitment rose from 9th to 7th among trades and industrial recruitment in New Zealand.
In August 2026, Lynx Recruitment fell from 7th to 8th among trades and industrial recruitment in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Apex Recruitment’s and Lynx Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apex Recruitment
3 branded search terms
- Apex Recruitment
- apex recruitment jobs
- apex recruitment vacancies
Lynx Recruitment
2 branded search terms
- Lynx Recruitment
- lynx recruitment jobs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.