Allied Pickfords vs Smart Express Moving & Delivery:Which is more popular?
In September 2026, Allied Pickfords had more branded searches than Smart Express Moving & Delivery among moving companies in New Zealand. Allied Pickfords had about 190 branded searches, while Smart Express Moving & Delivery had 10. Allied Pickfords made up 11.7% of all moving company searches we track, and Smart Express Moving & Delivery accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about moving companies, Smart Express Moving & Delivery appeared in two of the four answers and Allied Pickfords in none.
Who do people search for more?
Allied Pickfords, about 19 searches for every 1 for Smart Express Moving & Delivery
Who does AI mention more?
Smart Express Moving & Delivery, mentioned in 2 of 4 answers, Allied Pickfords in 0
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Top moving companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Smart Express Moving & Delivery was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Allied Pickfords did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NZ Van Lines2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Crown Relocations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Smart Express Moving & Delivery2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Grace Removals0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Allied Pickfords0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about moving companies
4 answers
Asked ChatGPT
“Which moving company should I hire in New Zealand?”
Asked ChatGPT
“What are the best moving companies in New Zealand?”
Asked ChatGPT
“What's the best moving company in New Zealand for a house move?”
Searched Google, AI Overview
“moving companies nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“house movers nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Allied Pickfords or Smart Express Moving & Delivery more popular in search?
This chart shows how often people search Google for Allied Pickfords and Smart Express Moving & Delivery by name. Each line represents a brand's share of searches for all five moving companies we track, month by month, from searches in New Zealand.
Share of searches by month for Allied Pickfords, Smart Express Moving & Delivery. The figures are in the table below the chart.
View monthly share of searches table
| Month | NZ Van Lines | Crown Relocations | Grace Removals | Allied Pickfords | Smart Express Moving & Delivery |
|---|---|---|---|---|---|
| Oct 2025 | 44.9% | 35.1% | 10.2% | 9.3% | 0.49% |
| Nov 2025 | 41.7% | 33% | 14.7% | 10.1% | 0.46% |
| Dec 2025 | 38.3% | 36.7% | 13.3% | 11.2% | 0.51% |
| Jan 2026 | 37.9% | 41.7% | 10.8% | 9.2% | 0.42% |
| Feb 2026 | 36.9% | 43.3% | 10.3% | 8.9% | 0.49% |
| Mar 2026 | 36.5% | 41.7% | 12.3% | 9% | 0.47% |
| Apr 2026 | 36.2% | 40.7% | 11.9% | 10.7% | 0.56% |
| May 2026 | 36.9% | 40.2% | 11.7% | 10.6% | 0.56% |
| Jun 2026 | 37.6% | 42.4% | 12.4% | 7.1% | 0.59% |
| Jul 2026 | 38.8% | 42.4% | 12.4% | 5.9% | 0.59% |
| Aug 2026 | 40% | 35.8% | 12.7% | 10.9% | 0.61% |
| Sep 2026 | 38.7% | 36.2% | 12.9% | 11.7% | 0.61% |
How has the Allied Pickfords and Smart Express Moving & Delivery comparison changed over the last 12 months?
3 findings
- Allied Pickfords was ahead of Smart Express Moving & Delivery in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Allied Pickfords’ share of searches among moving companies in New Zealand moved from 9.3% to 11.7%, and its estimated monthly branded searches held steady at 190.
- Across the 12 months ending September 2026, Smart Express Moving & Delivery’s share of searches among moving companies in New Zealand moved from 0.49% to 0.61%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand moving companies in September 2026?
1 change
In September 2026, Allied Pickfords gained share of searches among moving companies in New Zealand, from 10.9% to 11.7%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Allied Pickfords’ and Smart Express Moving & Delivery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allied Pickfords
4 branded search terms
- allied pickfords
- allied pickfords movers
- allied pickfords removals
- alliedpickfords
Smart Express Moving & Delivery
1 branded search term
- smart express moving
Other head-to-heads among moving companies
- NZ Van Lines vs Crown Relocations: compare popularity
- NZ Van Lines vs Grace Removals: compare popularity
- NZ Van Lines vs Allied Pickfords: compare popularity
- Crown Relocations vs Grace Removals: compare popularity
- Crown Relocations vs Allied Pickfords: compare popularity
- Grace Removals vs Allied Pickfords: compare popularity
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