Allied Pickfords vs NZ Van Lines:Which is more popular?
In September 2026, NZ Van Lines had more branded searches than Allied Pickfords among moving companies in New Zealand. NZ Van Lines had about 630 branded searches, while Allied Pickfords had 190. NZ Van Lines made up 38.7% of all moving company searches we track, and Allied Pickfords accounted for 11.7%. When we asked ChatGPT and Google AI Overviews about moving companies, NZ Van Lines appeared in two of the four answers and Allied Pickfords in none.
Who do people search for more?
NZ Van Lines, about 3 searches for every 1 for Allied Pickfords
Who does AI mention more?
NZ Van Lines, mentioned in 2 of 4 answers, Allied Pickfords in 0
Who does AI recommend more?
NZ Van Lines, the only one of the two named
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Top moving companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, NZ Van Lines was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Allied Pickfords did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NZ Van Lines2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Crown Relocations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Smart Express Moving & Delivery2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Grace Removals0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Allied Pickfords0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about moving companies
4 answers
Asked ChatGPT
“Which moving company should I hire in New Zealand?”
Asked ChatGPT
“What are the best moving companies in New Zealand?”
Asked ChatGPT
“What's the best moving company in New Zealand for a house move?”
Searched Google, AI Overview
“moving companies nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“house movers nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Allied Pickfords or NZ Van Lines more popular in search?
This chart shows how often people search Google for Allied Pickfords and NZ Van Lines by name. Each line represents a brand's share of searches for all five moving companies we track, month by month, from searches in New Zealand.
Share of searches by month for NZ Van Lines, Allied Pickfords. The figures are in the table below the chart.
View monthly share of searches table
| Month | NZ Van Lines | Crown Relocations | Grace Removals | Allied Pickfords | Smart Express Moving & Delivery |
|---|---|---|---|---|---|
| Oct 2025 | 44.9% | 35.1% | 10.2% | 9.3% | 0.49% |
| Nov 2025 | 41.7% | 33% | 14.7% | 10.1% | 0.46% |
| Dec 2025 | 38.3% | 36.7% | 13.3% | 11.2% | 0.51% |
| Jan 2026 | 37.9% | 41.7% | 10.8% | 9.2% | 0.42% |
| Feb 2026 | 36.9% | 43.3% | 10.3% | 8.9% | 0.49% |
| Mar 2026 | 36.5% | 41.7% | 12.3% | 9% | 0.47% |
| Apr 2026 | 36.2% | 40.7% | 11.9% | 10.7% | 0.56% |
| May 2026 | 36.9% | 40.2% | 11.7% | 10.6% | 0.56% |
| Jun 2026 | 37.6% | 42.4% | 12.4% | 7.1% | 0.59% |
| Jul 2026 | 38.8% | 42.4% | 12.4% | 5.9% | 0.59% |
| Aug 2026 | 40% | 35.8% | 12.7% | 10.9% | 0.61% |
| Sep 2026 | 38.7% | 36.2% | 12.9% | 11.7% | 0.61% |
How has the Allied Pickfords and NZ Van Lines comparison changed over the last 12 months?
3 findings
- NZ Van Lines was ahead of Allied Pickfords in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Allied Pickfords’ share of searches among moving companies in New Zealand moved from 9.3% to 11.7%, and its estimated monthly branded searches held steady at 190.
- Across the 12 months ending September 2026, NZ Van Lines’ share of searches among moving companies in New Zealand moved from 44.9% to 38.7%, and its estimated monthly branded searches moved from 920 to 630.
How did search popularity change for New Zealand moving companies in September 2026?
2 changes
In September 2026, Allied Pickfords gained share of searches among moving companies in New Zealand, from 10.9% to 11.7%.
In September 2026, NZ Van Lines lost share of searches among moving companies in New Zealand, from 40% to 38.7%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Allied Pickfords’ and NZ Van Lines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allied Pickfords
4 branded search terms
- allied pickfords
- allied pickfords movers
- allied pickfords removals
- alliedpickfords
NZ Van Lines
2 branded search terms
- nz van lines
- nzvanlines
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