Moving companies in New Zealand:Which brands are most popular in search?
In August 2026, NZ Van Lines was the most searched among moving companies in New Zealand, with an estimated 1.5K branded searches and 45.8% estimated Share of Search within this set.
NZ Van Lines45.8%
Crown Relocations39.1%
Grace Removals8%
Allied Pickfords7.1%
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Share of SearchLeaderboard
Compare the removal companies New Zealanders hire to move house or overseas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZ Van Lines, Crown Relocations, Grace Removals, Allied Pickfords. The figures are in the table below the chart.
View monthly share of search table
| Month | NZ Van Lines | Crown Relocations | Grace Removals | Allied Pickfords |
|---|---|---|---|---|
| Oct 2025 | 48.3% | 38.8% | 6.5% | 6.5% |
| Nov 2025 | 45.9% | 40.3% | 8% | 5.8% |
| Dec 2025 | 39.9% | 46.3% | 7.4% | 6.4% |
| Jan 2026 | 43.4% | 44.2% | 6.7% | 5.7% |
| Feb 2026 | 38.2% | 50.3% | 6.1% | 5.4% |
| Mar 2026 | 43.1% | 43.9% | 7.2% | 5.8% |
| Apr 2026 | 39.2% | 47.2% | 7.2% | 6.4% |
| May 2026 | 40.9% | 44.5% | 7.1% | 7.4% |
| Jun 2026 | 42.3% | 45.6% | 6.8% | 5.2% |
| Jul 2026 | 46.3% | 40.9% | 7.8% | 5% |
| Aug 2026 | 45.8% | 39.1% | 8% | 7.1% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.8% | 1.5K | +0.68% | -0.4 points | |
| 2, held 2nd | 39.1% | 1.3K | -3.1% | -1.9 points | |
| 3, held 3rd | 8% | 260 | +4% | +0.2 points | |
| 4, held 4th | 7.1% | 230 | +43.8% | +2.1 points |
45.8%
held 1st · 1.5K estimated branded searches · +0.68% vs prior month · -0.4 points
39.1%
held 2nd · 1.3K estimated branded searches · -3.1% vs prior month · -1.9 points
8%
held 3rd · 260 estimated branded searches · +4% vs prior month · +0.2 points
7.1%
held 4th · 230 estimated branded searches · +43.8% vs prior month · +2.1 points
Compare search popularity between leading brands
- NZ Van Lines vs Crown Relocations: compare search popularity
- NZ Van Lines vs Grace Removals: compare search popularity
- NZ Van Lines vs Allied Pickfords: compare search popularity
- Crown Relocations vs Grace Removals: compare search popularity
- Crown Relocations vs Allied Pickfords: compare search popularity
- Grace Removals vs Allied Pickfords: compare search popularity
- Compare any of these brands
Which brand is most popular in search among moving companies in New Zealand?
4 brands
In August 2026, NZ Van Lines was the most searched among moving companies in New Zealand, with an estimated 1.5K branded searches and 45.8% estimated Share of Search within this set. Crown Relocations is in 2nd place, 6.8 percentage points behind at 39.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| NZ Van Lines | 48.3% → 45.8% | 48.3%Oct 2025 | 38.2%Feb 2026 | 1st |
| Crown Relocations | 38.8% → 39.1% | 50.3%Feb 2026 | 38.8%Oct 2025 | 2nd |
| Grace Removals | 6.5% → 8% | 8%Nov 2025 | 6.1%Feb 2026 | 4th → 3rd |
| Allied Pickfords | 6.5% → 7.1% | 7.4%May 2026 | 5%Jul 2026 | 3rd → 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, NZ Van Lines’ estimated Share of Search among moving companies in New Zealand decreased from 48.3% to 45.8%.
- Across the 11 months ending August 2026, Grace Removals’ estimated Share of Search among moving companies in New Zealand increased from 6.5% to 8%.
- Across the 11 months ending August 2026, Allied Pickfords’ estimated Share of Search among moving companies in New Zealand increased from 6.5% to 7.1%.
- Across the 11 months ending August 2026, NZ Van Lines’ estimated Share of Search among moving companies in New Zealand peaked at 48.3% in October 2025 and was lowest at 38.2% in February 2026.
- Across the 11 months ending August 2026, Crown Relocations’ estimated Share of Search among moving companies in New Zealand peaked at 50.3% in February 2026 and was lowest at 38.8% in October 2025.
- Across the 11 months ending August 2026, Grace Removals’ estimated Share of Search among moving companies in New Zealand peaked at 8% in November 2025 and was lowest at 6.1% in February 2026.
- Across the 11 months ending August 2026, Allied Pickfords’ estimated Share of Search among moving companies in New Zealand peaked at 7.4% in May 2026 and was lowest at 5% in July 2026.
- Across the 11 months ending August 2026, Grace Removals rose from 4th to 3rd among moving companies in New Zealand.
- Across the 11 months ending August 2026, Allied Pickfords fell from 3rd to 4th among moving companies in New Zealand.
- Across the 11 months ending August 2026, Crown Relocations held steady: its estimated Share of Search among moving companies in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand moving companies in August 2026?
3 changes
In August 2026, Allied Pickfords gained estimated Share of Search among moving companies in New Zealand, from 5% to 7.1%.
In August 2026, Crown Relocations lost estimated Share of Search among moving companies in New Zealand, from 40.9% to 39.1%.
Estimated monthly branded searches for NZ Van Lines in New Zealand fell 20.3% over 11 measured months, from 1.9K to 1.5K in August 2026.
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