Allied Pickfords vs Grace Removals:Which is more popular by branded search in New Zealand?
In August 2026, Grace Removals had more branded searches than Allied Pickfords among moving companies in New Zealand. Grace Removals was estimated to have 260 branded searches compared to Allied Pickfords’ 230, and held an 8% Share of Search versus Allied Pickfords’ 7.1%.
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Which is more popular in search, Allied Pickfords or Grace Removals?
Compare the removal companies New Zealanders hire to move house or overseas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Grace Removals, Allied Pickfords. The figures are in the table below the chart.
View monthly share of search table
| Month | NZ Van Lines | Crown Relocations | Grace Removals | Allied Pickfords |
|---|---|---|---|---|
| Oct 2025 | 48.3% | 38.8% | 6.5% | 6.5% |
| Nov 2025 | 45.9% | 40.3% | 8% | 5.8% |
| Dec 2025 | 39.9% | 46.3% | 7.4% | 6.4% |
| Jan 2026 | 43.4% | 44.2% | 6.7% | 5.7% |
| Feb 2026 | 38.2% | 50.3% | 6.1% | 5.4% |
| Mar 2026 | 43.1% | 43.9% | 7.2% | 5.8% |
| Apr 2026 | 39.2% | 47.2% | 7.2% | 6.4% |
| May 2026 | 40.9% | 44.5% | 7.1% | 7.4% |
| Jun 2026 | 42.3% | 45.6% | 6.8% | 5.2% |
| Jul 2026 | 46.3% | 40.9% | 7.8% | 5% |
| Aug 2026 | 45.8% | 39.1% | 8% | 7.1% |
| Sep 2026 | — | — | — | — |
How has the Allied Pickfords and Grace Removals comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Allied Pickfords took it in May 2026, Grace Removals took it in June 2026.
- Across the 11 months ending August 2026, Allied Pickfords’ estimated Share of Search among moving companies in New Zealand moved from 6.5% to 7.1%, and its estimated monthly branded searches moved from 250 to 230.
- Across the 11 months ending August 2026, Grace Removals’ estimated Share of Search among moving companies in New Zealand moved from 6.5% to 8%, and its estimated monthly branded searches moved from 250 to 260.
How did search popularity change for New Zealand moving companies in August 2026?
1 change
In August 2026, Allied Pickfords gained estimated Share of Search among moving companies in New Zealand, from 5% to 7.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Allied Pickfords’ and Grace Removals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allied Pickfords
7 branded search terms
- allied pickfords
- allied pickfords movers
- allied pickfords near me
- allied pickfords nz
- allied pickfords removals
- alliedpickfords
- alliedpickfords co nz
Grace Removals
4 branded search terms
- grace removals
- grace removals near me
- grace removals nz
- graceremovals
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.