Allied Pickfords vs NZ Van Lines:Which is more popular by branded search in New Zealand?
In August 2026, NZ Van Lines had more branded searches than Allied Pickfords among moving companies in New Zealand. NZ Van Lines was estimated to have 1.5K branded searches compared to Allied Pickfords’ 230, and held a 45.8% Share of Search versus Allied Pickfords’ 7.1%.
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Which is more popular in search, Allied Pickfords or NZ Van Lines?
Compare the removal companies New Zealanders hire to move house or overseas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZ Van Lines, Allied Pickfords. The figures are in the table below the chart.
View monthly share of search table
| Month | NZ Van Lines | Crown Relocations | Grace Removals | Allied Pickfords |
|---|---|---|---|---|
| Oct 2025 | 48.3% | 38.8% | 6.5% | 6.5% |
| Nov 2025 | 45.9% | 40.3% | 8% | 5.8% |
| Dec 2025 | 39.9% | 46.3% | 7.4% | 6.4% |
| Jan 2026 | 43.4% | 44.2% | 6.7% | 5.7% |
| Feb 2026 | 38.2% | 50.3% | 6.1% | 5.4% |
| Mar 2026 | 43.1% | 43.9% | 7.2% | 5.8% |
| Apr 2026 | 39.2% | 47.2% | 7.2% | 6.4% |
| May 2026 | 40.9% | 44.5% | 7.1% | 7.4% |
| Jun 2026 | 42.3% | 45.6% | 6.8% | 5.2% |
| Jul 2026 | 46.3% | 40.9% | 7.8% | 5% |
| Aug 2026 | 45.8% | 39.1% | 8% | 7.1% |
| Sep 2026 | — | — | — | — |
How has the Allied Pickfords and NZ Van Lines comparison changed over the last 12 months?
3 findings
- NZ Van Lines was ahead of Allied Pickfords in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allied Pickfords’ estimated Share of Search among moving companies in New Zealand moved from 6.5% to 7.1%, and its estimated monthly branded searches moved from 250 to 230.
- Across the 11 months ending August 2026, NZ Van Lines’ estimated Share of Search among moving companies in New Zealand moved from 48.3% to 45.8%, and its estimated monthly branded searches moved from 1.9K to 1.5K.
How did search popularity change for New Zealand moving companies in August 2026?
2 changes
In August 2026, Allied Pickfords gained estimated Share of Search among moving companies in New Zealand, from 5% to 7.1%.
Estimated monthly branded searches for NZ Van Lines in New Zealand fell 20.3% over 11 measured months, from 1.9K to 1.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Allied Pickfords’ and NZ Van Lines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allied Pickfords
7 branded search terms
- allied pickfords
- allied pickfords movers
- allied pickfords near me
- allied pickfords nz
- allied pickfords removals
- alliedpickfords
- alliedpickfords co nz
NZ Van Lines
11 branded search terms
- new zealand van lines
- new zealand van lines nelson
- nz van lines
- nz van lines dunedin
- nz van lines near me
- nz van lines nelson
- nz van lines new plymouth
- nz van lines palmerston north
- nzvanlines
- nzvanlines co nz
- nzvanlines.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.