Brandwave

How popular isAllied Pickfords in search?

In August 2026, there were an estimated 230 branded searches for Allied Pickfords in New Zealand which is down 8% over the last 11 months. Allied Pickfords holds 9.3% estimated Share of Search among New Zealand moving companies and is ranked 4th of 4 competitors for search popularity.

Share of Search, August 2026
  1. Crown Relocations42.5%
  2. NZ Van Lines37.7%
  3. Grace Removals10.5%
  4. Allied Pickfords9.3%
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Which moving companies compete with Allied Pickfords?

Allied Pickfords against moving companies in New Zealand, by month

Share of Search by month for Crown Relocations, NZ Van Lines, Grace Removals, Allied Pickfords. The figures are in the table below the chart.

View monthly share of search table
MonthCrown RelocationsNZ Van LinesGrace RemovalsAllied Pickfords
Oct 202542.5%40.1%8.7%8.7%
Nov 202541.2%39.7%11.1%8%
Dec 202547.1%34.2%10%8.7%
Jan 202644.4%38.2%9.5%8%
Feb 202649.3%34.6%8.5%7.5%
Mar 202644.9%37.3%9.9%7.9%
Apr 202647.9%33.3%10%8.8%
May 202643.1%36.4%10%10.5%
Jun 202647.9%35.4%9.5%7.2%
Jul 202643.5%39.2%10.5%6.8%
Aug 202642.5%37.7%10.5%9.3%
Sep 2026————

  1. 1.Crown Relocations

    42.5%

    held 1st · 1.1K estimated branded searches · +1.9% vs prior month · -0.9 points

  2. 2.NZ Van Lines

    37.7%

    held 2nd · 930 estimated branded searches · 0% vs prior month · -1.6 points

  3. 3.Grace Removals

    10.5%

    held 3rd · 260 estimated branded searches · +4% vs prior month · 0 points

  4. 4.Allied Pickfords

    9.3%

    held 4th · 230 estimated branded searches · +43.8% vs prior month · +2.6 points

Compare search popularity between Allied Pickfords and its closest rivals

How has branded search demand for Allied Pickfords changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Allied Pickfords in New Zealand fell from 250 to 230.
  • Across the 11 months ending August 2026, Allied Pickfords’ estimated Share of Search among moving companies in New Zealand increased from 8.7% to 9.3%.
  • Across the 11 months ending August 2026, Allied Pickfords’ estimated Share of Search among moving companies in New Zealand peaked at 10.5% in May 2026 and was lowest at 6.8% in July 2026.
  • Across the 11 months ending August 2026, Allied Pickfords fell from 3rd to 4th among moving companies in New Zealand.

How did search popularity change for New Zealand moving companies in August 2026?

  1. In August 2026, Allied Pickfords gained estimated Share of Search among moving companies in New Zealand, from 6.8% to 9.3%.

  2. In August 2026, NZ Van Lines lost estimated Share of Search among moving companies in New Zealand, from 39.2% to 37.7%.

  3. In August 2026, Crown Relocations lost estimated Share of Search among moving companies in New Zealand, from 43.5% to 42.5%.

How is Allied Pickfords measured?

Brandwave collects information about searches that people make online using Allied Pickfords’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • allied pickfords
  • allied pickfords movers
  • allied pickfords near me
  • allied pickfords nz
  • allied pickfords removals
  • alliedpickfords
  • alliedpickfords co nz

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How the Brand Demand Index is measured

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