Brandwave

How popular isCrown Relocations?

In September 2026, people searched for Crown Relocations by name about 660 times in New Zealand, a 20.5% decrease from the previous year. These searches made up 36.2% of all New Zealand moving company searches, placing Crown Relocations second out of five companies. When we asked both ChatGPT and Google AI Overviews about moving companies, Crown Relocations appeared in two of the four answers and was the most recommended of the five.

Search and AI answers in September 2026

Crown Relocations is the second most searched of 5 competitors and the most recommended in AI answers.

  1. NZ Van LinesShare of searches 38.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  2. Crown RelocationsShare of searches 36.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  3. Grace RemovalsShare of searches 12.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Allied PickfordsShare of searches 11.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Smart Express Moving & DeliveryShare of searches 0.61%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
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Top moving companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Crown Relocations was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Crown Relocations is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crown Relocations1st
  2. Smart Express Moving & Delivery2nd
  3. NZ Van Lines3rd
  4. Grace Removals–
  5. Allied Pickfords–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NZ Van Lines2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Crown Relocations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Smart Express Moving & Delivery2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Grace Removals0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Allied Pickfords0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about moving companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which moving companies compete with Crown Relocations?

Crown Relocations against moving companies in New Zealand, by month

Share of searches by month for NZ Van Lines, Crown Relocations, Grace Removals, Allied Pickfords. The figures are in the table below the chart.

View monthly share of searches table
MonthNZ Van LinesCrown RelocationsGrace RemovalsAllied PickfordsSmart Express Moving & Delivery
Oct 202544.9%35.1%10.2%9.3%0.49%
Nov 202541.7%33%14.7%10.1%0.46%
Dec 202538.3%36.7%13.3%11.2%0.51%
Jan 202637.9%41.7%10.8%9.2%0.42%
Feb 202636.9%43.3%10.3%8.9%0.49%
Mar 202636.5%41.7%12.3%9%0.47%
Apr 202636.2%40.7%11.9%10.7%0.56%
May 202636.9%40.2%11.7%10.6%0.56%
Jun 202637.6%42.4%12.4%7.1%0.59%
Jul 202638.8%42.4%12.4%5.9%0.59%
Aug 202640%35.8%12.7%10.9%0.61%
Sep 202638.7%36.2%12.9%11.7%0.61%

  1. 1.NZ Van Lines

    38.7%

    Held 1st. 630 estimated branded searches, -4.5% vs prior month. Share -1.3 points.

  2. 2.Crown Relocations

    36.2%

    Held 2nd. 590 estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Grace Removals

    12.9%

    Held 3rd. 210 estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Allied Pickfords

    11.7%

    Held 4th. 190 estimated branded searches, +5.6% vs prior month. Share +0.7 points.

  5. 5.Smart Express Moving & Delivery

    0.61%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Crown Relocations and its closest rivals

Every comparison with Crown Relocations

6 comparisons

How has branded search demand for Crown Relocations changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Crown Relocations in New Zealand fell from 830 to 660.
  • Across the 12 months ending September 2026, Crown Relocations’ share of searches among moving companies in New Zealand increased from 35.1% to 36.2%.
  • Across the 12 months ending September 2026, Crown Relocations’ share of searches among moving companies in New Zealand peaked at 43.3% in February 2026 and was lowest at 33% in November 2025.

How did search popularity change for New Zealand moving companies in September 2026?

3 changes

  1. In September 2026, Allied Pickfords gained share of searches among moving companies in New Zealand, from 10.9% to 11.7%.

  2. In September 2026, NZ Van Lines lost share of searches among moving companies in New Zealand, from 40% to 38.7%.

  3. Estimated monthly branded searches for Crown Relocations in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are Crown Relocations’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Crown Relocations’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • crown relocations
  • crown relocations dunedin
  • crownrelocations

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How the Brand Demand Index is measured

Where does Crown Relocations compete?

Crown Relocations is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Moving companies2nd of 536.2%Shown above
Dunedin moving companies4th of 812.2%Show ranking
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Is Crown Relocations your brand?

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