Crown Relocations vs Smart Express Moving & Delivery:Which is more popular?

In September 2026, Crown Relocations had more branded searches than Smart Express Moving & Delivery among moving companies in New Zealand. Crown Relocations had about 590 branded searches, while Smart Express Moving & Delivery had 10. Crown Relocations made up 36.2% of all moving company searches we track, and Smart Express Moving & Delivery accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about moving companies, Crown Relocations and Smart Express Moving & Delivery each appeared in two of the four answers. Crown Relocations and Smart Express Moving & Delivery were each mentioned first in one of the two answers.

Among moving companies in New Zealand in September 2026

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Top moving companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Crown Relocations and Smart Express Moving & Delivery were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Crown Relocations and Smart Express Moving & Delivery were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
NZ Van Lines	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Crown Relocations	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Smart Express Moving & Delivery	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Grace Removals	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Allied Pickfords	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

NZ Van Lines2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Crown Relocations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Smart Express Moving & Delivery2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Grace Removals0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Allied Pickfords0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about moving companies

4 answers

Asked ChatGPT
“Which moving company should I hire in New Zealand?”
1. 1Smart Express Moving & Delivery
Asked ChatGPT
“What are the best moving companies in New Zealand?”
1. 1Crown Relocations
2. 2NZ Van Lines
Asked ChatGPT
“What's the best moving company in New Zealand for a house move?”
Searched Google, AI Overview
“moving companies nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“house movers nz”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Crown Relocations or Smart Express Moving & Delivery more popular in search?

This chart shows how often people search Google for Crown Relocations and Smart Express Moving & Delivery by name. Each line represents a brand's share of searches for all five moving companies we track, month by month, from searches in New Zealand.

Crown Relocations and Smart Express Moving & Delivery among moving companies in New Zealand, by month

Month	NZ Van Lines	Crown Relocations	Grace Removals	Allied Pickfords	Smart Express Moving & Delivery
Oct 2025	44.9%	35.1%	10.2%	9.3%	0.49%
Nov 2025	41.7%	33%	14.7%	10.1%	0.46%
Dec 2025	38.3%	36.7%	13.3%	11.2%	0.51%
Jan 2026	37.9%	41.7%	10.8%	9.2%	0.42%
Feb 2026	36.9%	43.3%	10.3%	8.9%	0.49%
Mar 2026	36.5%	41.7%	12.3%	9%	0.47%
Apr 2026	36.2%	40.7%	11.9%	10.7%	0.56%
May 2026	36.9%	40.2%	11.7%	10.6%	0.56%
Jun 2026	37.6%	42.4%	12.4%	7.1%	0.59%
Jul 2026	38.8%	42.4%	12.4%	5.9%	0.59%
Aug 2026	40%	35.8%	12.7%	10.9%	0.61%
Sep 2026	38.7%	36.2%	12.9%	11.7%	0.61%

How has the Crown Relocations and Smart Express Moving & Delivery comparison changed over the last 12 months?

3 findings

Crown Relocations was ahead of Smart Express Moving & Delivery in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Crown Relocations’ share of searches among moving companies in New Zealand moved from 35.1% to 36.2%, and its estimated monthly branded searches moved from 720 to 590.
Across the 12 months ending September 2026, Smart Express Moving & Delivery’s share of searches among moving companies in New Zealand moved from 0.49% to 0.61%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand moving companies in September 2026?

1 change

Estimated monthly branded searches for Crown Relocations in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Crown Relocations’ and Smart Express Moving & Delivery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.