Brandwave

Crown Relocations vs Grace Removals:Which is more popular?

In September 2026, Crown Relocations had more branded searches than Grace Removals among moving companies in New Zealand. Crown Relocations had about 590 branded searches, while Grace Removals had 210. Crown Relocations made up 36.2% of all moving company searches we track, and Grace Removals accounted for 12.9%. When we asked ChatGPT and Google AI Overviews about moving companies, Crown Relocations appeared in two of the four answers and Grace Removals in none.

Among moving companies in New Zealand in September 2026

Who do people search for more?

Crown Relocations, about 3 searches for every 1 for Grace Removals

Crown Relocations 590 searchesGrace Removals 210 searches

Who does AI mention more?

Crown Relocations, mentioned in 2 of 4 answers, Grace Removals in 0

Crown Relocations in 2 of 4Grace Removals in 0 of 4

Who does AI recommend more?

Crown Relocations, the only one of the two named

Crown Relocations first in 2Grace Removals never named

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Top moving companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Crown Relocations was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Grace Removals did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crown Relocations1st
  2. Smart Express Moving & Delivery2nd
  3. NZ Van Lines3rd
  4. Grace Removals–
  5. Allied Pickfords–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NZ Van Lines2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Crown Relocations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Smart Express Moving & Delivery2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Grace Removals0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Allied Pickfords0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about moving companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Crown Relocations or Grace Removals more popular in search?

This chart shows how often people search Google for Crown Relocations and Grace Removals by name. Each line represents a brand's share of searches for all five moving companies we track, month by month, from searches in New Zealand.

Crown Relocations and Grace Removals among moving companies in New Zealand, by month

Share of searches by month for Crown Relocations, Grace Removals. The figures are in the table below the chart.

View monthly share of searches table
MonthNZ Van LinesCrown RelocationsGrace RemovalsAllied PickfordsSmart Express Moving & Delivery
Oct 202544.9%35.1%10.2%9.3%0.49%
Nov 202541.7%33%14.7%10.1%0.46%
Dec 202538.3%36.7%13.3%11.2%0.51%
Jan 202637.9%41.7%10.8%9.2%0.42%
Feb 202636.9%43.3%10.3%8.9%0.49%
Mar 202636.5%41.7%12.3%9%0.47%
Apr 202636.2%40.7%11.9%10.7%0.56%
May 202636.9%40.2%11.7%10.6%0.56%
Jun 202637.6%42.4%12.4%7.1%0.59%
Jul 202638.8%42.4%12.4%5.9%0.59%
Aug 202640%35.8%12.7%10.9%0.61%
Sep 202638.7%36.2%12.9%11.7%0.61%

How has the Crown Relocations and Grace Removals comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand moving companies in September 2026?

1 change

  1. Estimated monthly branded searches for Crown Relocations in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Crown Relocations’ and Grace Removals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crown Relocations

2 branded search terms

  • crown relocations
  • crownrelocations

Grace Removals

2 branded search terms

  • grace removals
  • graceremovals

How the Brand Demand Index is measured

Other head-to-heads among moving companies

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