Brandwave

Allied Pickfords vs Grace Removals:Which is more popular?

In September 2026, Grace Removals had more branded searches than Allied Pickfords among moving companies in New Zealand. Grace Removals had about 210 branded searches, while Allied Pickfords had 190. Grace Removals made up 12.9% of all moving company searches we track, and Allied Pickfords accounted for 11.7%. When we asked ChatGPT and Google AI Overviews about moving companies, neither Allied Pickfords nor Grace Removals appeared in any of the four answers.

Among moving companies in New Zealand in September 2026

Who do people search for more?

Grace Removals, about 11% more searches than Allied Pickfords

Grace Removals 210 searchesAllied Pickfords 190 searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Allied Pickfords in 0 of 4Grace Removals in 0 of 4

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Top moving companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Allied Pickfords nor Grace Removals showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crown Relocations1st
  2. Smart Express Moving & Delivery2nd
  3. NZ Van Lines3rd
  4. Grace Removals–
  5. Allied Pickfords–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NZ Van Lines2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Crown Relocations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Smart Express Moving & Delivery2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Grace Removals0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Allied Pickfords0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about moving companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Allied Pickfords or Grace Removals more popular in search?

This chart shows how often people search Google for Allied Pickfords and Grace Removals by name. Each line represents a brand's share of searches for all five moving companies we track, month by month, from searches in New Zealand.

Allied Pickfords and Grace Removals among moving companies in New Zealand, by month

Share of searches by month for Grace Removals, Allied Pickfords. The figures are in the table below the chart.

View monthly share of searches table
MonthNZ Van LinesCrown RelocationsGrace RemovalsAllied PickfordsSmart Express Moving & Delivery
Oct 202544.9%35.1%10.2%9.3%0.49%
Nov 202541.7%33%14.7%10.1%0.46%
Dec 202538.3%36.7%13.3%11.2%0.51%
Jan 202637.9%41.7%10.8%9.2%0.42%
Feb 202636.9%43.3%10.3%8.9%0.49%
Mar 202636.5%41.7%12.3%9%0.47%
Apr 202636.2%40.7%11.9%10.7%0.56%
May 202636.9%40.2%11.7%10.6%0.56%
Jun 202637.6%42.4%12.4%7.1%0.59%
Jul 202638.8%42.4%12.4%5.9%0.59%
Aug 202640%35.8%12.7%10.9%0.61%
Sep 202638.7%36.2%12.9%11.7%0.61%

How has the Allied Pickfords and Grace Removals comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand moving companies in September 2026?

1 change

  1. In September 2026, Allied Pickfords gained share of searches among moving companies in New Zealand, from 10.9% to 11.7%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Allied Pickfords’ and Grace Removals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Allied Pickfords

4 branded search terms

  • allied pickfords
  • allied pickfords movers
  • allied pickfords removals
  • alliedpickfords

Grace Removals

2 branded search terms

  • grace removals
  • graceremovals

How the Brand Demand Index is measured

Other head-to-heads among moving companies

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