Brandwave

Adrenalin vs Chuffed Gifts:Which is more popular in New Zealand?

In October 2026, Chuffed Gifts had more branded searches than Adrenalin among gift experience companies in New Zealand. Chuffed Gifts had about 1,300 branded searches, while Adrenalin had 10. Chuffed Gifts made up 4.2% of all gift experience company searches we track, and Adrenalin accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about gift experience companies, Chuffed Gifts appeared in four of the five answers and Adrenalin in none.

Among gift experience companies in New Zealand in October 2026

Who do people search for more?

Chuffed Gifts, about 130 searches for every 1 for Adrenalin

Chuffed Gifts 1.3K searchesAdrenalin 10 searches

Who does AI mention more?

Chuffed Gifts, mentioned in 4 of 5 answers, Adrenalin in 0

Chuffed Gifts in 4 of 5Adrenalin in 0 of 5

Who does AI recommend more?

Chuffed Gifts, the only one of the two named

Chuffed Gifts first in 4Adrenalin never named

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Top gift experience companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chuffed Gifts was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Adrenalin did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chuffed Gifts1st
  2. RedBalloon2nd
  3. Bookme3rd
  4. Experience Oz–
  5. Adrenalin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bookme4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chuffed Gifts4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RedBalloon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Experience Oz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adrenalin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gift experience companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Adrenalin or Chuffed Gifts more popular in search?

This chart shows how often people search Google for Adrenalin and Chuffed Gifts by name. Each line represents a brand's share of searches for all five gift experience companies we track, month by month, from searches in New Zealand.

Adrenalin and Chuffed Gifts among gift experience companies in New Zealand, by month

Share of searches by month for Chuffed Gifts, Adrenalin. The figures are in the table below the chart.

View monthly share of searches table
MonthBookmeRedBalloonChuffed GiftsExperience OzAdrenalin
Nov 202582.5%4.9%10.8%1.8%0.03%
Dec 202578.6%4.7%15.5%1.1%0.06%
Jan 202693.2%2.5%3.6%0.73%0.02%
Feb 202690.8%3.6%4.3%1.3%0.05%
Mar 202691.2%2.8%4.3%1.6%0.05%
Apr 202693.2%2.3%3.6%0.88%0%
May 202691.9%2.8%4.4%0.88%0%
Jun 202690%3.3%4.3%2.4%0.03%
Jul 202692.1%2.8%3.5%1.6%0.03%
Aug 202690.8%3.4%4.3%1.6%0.03%
Sep 202690.7%3.4%4.3%1.6%0.03%
Oct 202689.8%4.3%4.2%1.6%0.03%

How has branded search for Adrenalin and Chuffed Gifts changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand gift experience companies in October 2026?

2 changes
  1. In October 2026, RedBalloon overtook Chuffed Gifts to rank 2nd among gift experience companies in New Zealand, with 4.3% of the searches.

  2. Estimated monthly branded searches for Chuffed Gifts in New Zealand fell 63.9% over 12 measured months, from 3.6K to 1.3K in October 2026.

How are Adrenalin’s and Chuffed Gifts’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Adrenalin’s and Chuffed Gifts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adrenalin

3 branded search terms

  • adrenalin experiences
  • adrenalin gift voucher
  • adrenalin vouchers

Chuffed Gifts

2 branded search terms

  • chuffed gifts
  • chuffedgifts

How the Brand Demand Index is measured

Other head-to-heads among gift experience companies

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