Absolute Essential vs Thursday Plantation:Which is more popular?
In September 2026, Absolute Essential and Thursday Plantation were level in searches among essential oil brands in New Zealand, with an estimated 260 branded searches each, at 13.5% of the total each. When we asked ChatGPT and Google AI Overviews about essential oil brands, Absolute Essential appeared in four of the five answers and Thursday Plantation in one. Absolute Essential was mentioned before Thursday Plantation in every answer.
Who do people search for more?
Absolute Essential and Thursday Plantation are searched for about as often as each other.
Who does AI mention more?
Absolute Essential, mentioned in 4 of 5 answers, Thursday Plantation in 1
Who does AI recommend more?
Absolute Essential, named ahead of Thursday Plantation in every answer
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Top essential oil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Absolute Essential was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Thursday Plantation was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Absolute Essential was listed before Thursday Plantation in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Absolute Essential4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
doTERRA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Thursday Plantation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Young Living0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tisserand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about essential oil brands
5 answers
Asked ChatGPT
“Which essential oil brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best essential oil brands in New Zealand?”
Asked ChatGPT
“What's the best essential oil brand in New Zealand for home use?”
Searched Google, AI Overview
“essential oils nz”
Searched Google, AI Overview
“essential oil for diffuser”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Absolute Essential or Thursday Plantation more popular in search?
This chart shows how often people search Google for Absolute Essential and Thursday Plantation by name. Each line represents a brand's share of searches for all five essential oil brands we track, month by month, from searches in New Zealand.
Share of searches by month for Absolute Essential, Thursday Plantation. The figures are in the table below the chart.
View monthly share of searches table
| Month | doTERRA | Young Living | Absolute Essential | Thursday Plantation | Tisserand |
|---|---|---|---|---|---|
| Oct 2025 | 57.6% | 21.2% | 11.5% | 9.4% | 0.36% |
| Nov 2025 | 57.6% | 21.2% | 11.5% | 9.4% | 0.36% |
| Dec 2025 | 57.5% | 21.2% | 9.3% | 11.5% | 0.44% |
| Jan 2026 | 49.8% | 23.9% | 12.9% | 12.9% | 0.5% |
| Feb 2026 | 48.1% | 23.1% | 12.5% | 15.4% | 0.96% |
| Mar 2026 | 49.8% | 23.9% | 12.9% | 12.9% | 0.5% |
| Apr 2026 | 46.9% | 22.5% | 15% | 15% | 0.47% |
| May 2026 | 52% | 19.2% | 15.6% | 12.8% | 0.4% |
| Jun 2026 | 46.7% | 22.4% | 18.2% | 12.1% | 0.47% |
| Jul 2026 | 49.8% | 23.9% | 12.9% | 12.9% | 0.5% |
| Aug 2026 | 52% | 15.6% | 12.8% | 19.2% | 0.4% |
| Sep 2026 | 52.1% | 20.3% | 13.5% | 13.5% | 0.52% |
How has the Absolute Essential and Thursday Plantation comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Thursday Plantation took it in December 2025, Absolute Essential took it in May 2026, Thursday Plantation took it in August 2026.
- Across the 12 months ending September 2026, Absolute Essential’s share of searches among essential oil brands in New Zealand moved from 11.5% to 13.5%, and its estimated monthly branded searches moved from 320 to 260.
- Across the 12 months ending September 2026, Thursday Plantation’s share of searches among essential oil brands in New Zealand moved from 9.4% to 13.5%, and its estimated monthly branded searches held steady at 260.
How did search popularity change for New Zealand essential oil brands in September 2026?
3 changes
In September 2026, Young Living overtook Thursday Plantation to rank 2nd among essential oil brands in New Zealand, with 20.3% of the searches.
In September 2026, Absolute Essential overtook Thursday Plantation to rank 3rd among essential oil brands in New Zealand, with 13.5% of the searches.
In September 2026, Thursday Plantation lost share of searches among essential oil brands in New Zealand, from 19.2% to 13.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Absolute Essential’s and Thursday Plantation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Absolute Essential
1 branded search term
- absolute essential
Thursday Plantation
1 branded search term
- thursday plantation
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