doTERRA vs Thursday Plantation:Which is more popular?
In September 2026, doTERRA had more branded searches than Thursday Plantation among essential oil brands in New Zealand. doTERRA had about 1,000 branded searches, while Thursday Plantation had 260. doTERRA made up 52.1% of all essential oil brand searches we track, and Thursday Plantation accounted for 13.5%. When we asked ChatGPT and Google AI Overviews about essential oil brands, doTERRA and Thursday Plantation each appeared in one of the five answers. doTERRA and Thursday Plantation were each mentioned first in one of the two answers.
Who do people search for more?
doTERRA, about 4 searches for every 1 for Thursday Plantation
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top essential oil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, doTERRA and Thursday Plantation were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. doTERRA and Thursday Plantation were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Absolute Essential4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- doTERRA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thursday Plantation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Young Living0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tisserand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about essential oil brands
5 answers
Asked ChatGPT
“Which essential oil brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best essential oil brands in New Zealand?”
Asked ChatGPT
“What's the best essential oil brand in New Zealand for home use?”
Searched Google, AI Overview
“essential oils nz”
Searched Google, AI Overview
“essential oil for diffuser”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is doTERRA or Thursday Plantation more popular in search?
This chart shows how often people search Google for doTERRA and Thursday Plantation by name. Each line represents a brand's share of searches for all five essential oil brands we track, month by month, from searches in New Zealand.
Share of searches by month for doTERRA, Thursday Plantation. The figures are in the table below the chart.
View monthly share of searches table
| Month | doTERRA | Young Living | Absolute Essential | Thursday Plantation | Tisserand |
|---|---|---|---|---|---|
| Oct 2025 | 57.6% | 21.2% | 11.5% | 9.4% | 0.36% |
| Nov 2025 | 57.6% | 21.2% | 11.5% | 9.4% | 0.36% |
| Dec 2025 | 57.5% | 21.2% | 9.3% | 11.5% | 0.44% |
| Jan 2026 | 49.8% | 23.9% | 12.9% | 12.9% | 0.5% |
| Feb 2026 | 48.1% | 23.1% | 12.5% | 15.4% | 0.96% |
| Mar 2026 | 49.8% | 23.9% | 12.9% | 12.9% | 0.5% |
| Apr 2026 | 46.9% | 22.5% | 15% | 15% | 0.47% |
| May 2026 | 52% | 19.2% | 15.6% | 12.8% | 0.4% |
| Jun 2026 | 46.7% | 22.4% | 18.2% | 12.1% | 0.47% |
| Jul 2026 | 49.8% | 23.9% | 12.9% | 12.9% | 0.5% |
| Aug 2026 | 52% | 15.6% | 12.8% | 19.2% | 0.4% |
| Sep 2026 | 52.1% | 20.3% | 13.5% | 13.5% | 0.52% |
How has the doTERRA and Thursday Plantation comparison changed over the last 12 months?
3 findings
- doTERRA was ahead of Thursday Plantation in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, doTERRA’s share of searches among essential oil brands in New Zealand moved from 57.6% to 52.1%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 12 months ending September 2026, Thursday Plantation’s share of searches among essential oil brands in New Zealand moved from 9.4% to 13.5%, and its estimated monthly branded searches held steady at 260.
How did search popularity change for New Zealand essential oil brands in September 2026?
4 changes
In September 2026, Young Living overtook Thursday Plantation to rank 2nd among essential oil brands in New Zealand, with 20.3% of the searches.
In September 2026, Absolute Essential overtook Thursday Plantation to rank 3rd among essential oil brands in New Zealand, with 13.5% of the searches.
In September 2026, Thursday Plantation lost share of searches among essential oil brands in New Zealand, from 19.2% to 13.5%.
doTERRA’s share of searches among essential oil brands in New Zealand has gained ground for 3 months in a row, from 46.7% to 52.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using doTERRA’s and Thursday Plantation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
doTERRA
1 branded search term
- doterra
Thursday Plantation
1 branded search term
- thursday plantation
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