Thursday Plantation vs Young Living:Which is more popular?
In September 2026, Young Living had more branded searches than Thursday Plantation among essential oil brands in New Zealand. Young Living had about 390 branded searches, while Thursday Plantation had 260. Young Living made up 20.3% of all essential oil brand searches we track, and Thursday Plantation accounted for 13.5%. When we asked ChatGPT and Google AI Overviews about essential oil brands, Thursday Plantation appeared in one of the five answers and Young Living in none.
Who do people search for more?
Young Living, about 50% more searches than Thursday Plantation
Who does AI mention more?
Thursday Plantation, mentioned in 1 of 5 answers, Young Living in 0
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Top essential oil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thursday Plantation was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Young Living did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Absolute Essential4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
doTERRA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Thursday Plantation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Young Living0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tisserand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about essential oil brands
5 answers
Asked ChatGPT
“Which essential oil brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best essential oil brands in New Zealand?”
Asked ChatGPT
“What's the best essential oil brand in New Zealand for home use?”
Searched Google, AI Overview
“essential oils nz”
Searched Google, AI Overview
“essential oil for diffuser”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Thursday Plantation or Young Living more popular in search?
This chart shows how often people search Google for Thursday Plantation and Young Living by name. Each line represents a brand's share of searches for all five essential oil brands we track, month by month, from searches in New Zealand.
Share of searches by month for Young Living, Thursday Plantation. The figures are in the table below the chart.
View monthly share of searches table
| Month | doTERRA | Young Living | Absolute Essential | Thursday Plantation | Tisserand |
|---|---|---|---|---|---|
| Oct 2025 | 57.6% | 21.2% | 11.5% | 9.4% | 0.36% |
| Nov 2025 | 57.6% | 21.2% | 11.5% | 9.4% | 0.36% |
| Dec 2025 | 57.5% | 21.2% | 9.3% | 11.5% | 0.44% |
| Jan 2026 | 49.8% | 23.9% | 12.9% | 12.9% | 0.5% |
| Feb 2026 | 48.1% | 23.1% | 12.5% | 15.4% | 0.96% |
| Mar 2026 | 49.8% | 23.9% | 12.9% | 12.9% | 0.5% |
| Apr 2026 | 46.9% | 22.5% | 15% | 15% | 0.47% |
| May 2026 | 52% | 19.2% | 15.6% | 12.8% | 0.4% |
| Jun 2026 | 46.7% | 22.4% | 18.2% | 12.1% | 0.47% |
| Jul 2026 | 49.8% | 23.9% | 12.9% | 12.9% | 0.5% |
| Aug 2026 | 52% | 15.6% | 12.8% | 19.2% | 0.4% |
| Sep 2026 | 52.1% | 20.3% | 13.5% | 13.5% | 0.52% |
How has the Thursday Plantation and Young Living comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Thursday Plantation took it in August 2026, Young Living took it in September 2026.
- Across the 12 months ending September 2026, Thursday Plantation’s share of searches among essential oil brands in New Zealand moved from 9.4% to 13.5%, and its estimated monthly branded searches held steady at 260.
- Across the 12 months ending September 2026, Young Living’s share of searches among essential oil brands in New Zealand moved from 21.2% to 20.3%, and its estimated monthly branded searches moved from 590 to 390.
How did search popularity change for New Zealand essential oil brands in September 2026?
3 changes
In September 2026, Young Living overtook Thursday Plantation to rank 2nd among essential oil brands in New Zealand, with 20.3% of the searches.
In September 2026, Absolute Essential overtook Thursday Plantation to rank 3rd among essential oil brands in New Zealand, with 13.5% of the searches.
In September 2026, Thursday Plantation lost share of searches among essential oil brands in New Zealand, from 19.2% to 13.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Thursday Plantation’s and Young Living’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Thursday Plantation
1 branded search term
- thursday plantation
Young Living
1 branded search term
- young living
Other head-to-heads among essential oil brands
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