Brandwave

doTERRA vs Young Living:Which is more popular?

In September 2026, doTERRA had more branded searches than Young Living among essential oil brands in New Zealand. doTERRA had about 1,000 branded searches, while Young Living had 390. doTERRA made up 52.1% of all essential oil brand searches we track, and Young Living accounted for 20.3%. When we asked ChatGPT and Google AI Overviews about essential oil brands, doTERRA appeared in one of the five answers and Young Living in none.

Among essential oil brands in New Zealand in September 2026

Who do people search for more?

doTERRA, about 3 searches for every 1 for Young Living

doTERRA 1K searchesYoung Living 390 searches

Who does AI mention more?

doTERRA, mentioned in 1 of 5 answers, Young Living in 0

doTERRA in 1 of 5Young Living in 0 of 5

Follow doTERRA vs Young Living and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top essential oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, doTERRA was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Young Living did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Absolute Essential1st
  2. doTERRA2nd
  3. Thursday Plantation2nd
  4. Young Living–
  5. Tisserand–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Absolute Essential4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • doTERRA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thursday Plantation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Young Living0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tisserand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about essential oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is doTERRA or Young Living more popular in search?

This chart shows how often people search Google for doTERRA and Young Living by name. Each line represents a brand's share of searches for all five essential oil brands we track, month by month, from searches in New Zealand.

doTERRA and Young Living among essential oil brands in New Zealand, by month

Share of searches by month for doTERRA, Young Living. The figures are in the table below the chart.

View monthly share of searches table
MonthdoTERRAYoung LivingAbsolute EssentialThursday PlantationTisserand
Oct 202557.6%21.2%11.5%9.4%0.36%
Nov 202557.6%21.2%11.5%9.4%0.36%
Dec 202557.5%21.2%9.3%11.5%0.44%
Jan 202649.8%23.9%12.9%12.9%0.5%
Feb 202648.1%23.1%12.5%15.4%0.96%
Mar 202649.8%23.9%12.9%12.9%0.5%
Apr 202646.9%22.5%15%15%0.47%
May 202652%19.2%15.6%12.8%0.4%
Jun 202646.7%22.4%18.2%12.1%0.47%
Jul 202649.8%23.9%12.9%12.9%0.5%
Aug 202652%15.6%12.8%19.2%0.4%
Sep 202652.1%20.3%13.5%13.5%0.52%

How has the doTERRA and Young Living comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand essential oil brands in September 2026?

2 changes

  1. In September 2026, Young Living overtook Thursday Plantation to rank 2nd among essential oil brands in New Zealand, with 20.3% of the searches.

  2. doTERRA’s share of searches among essential oil brands in New Zealand has gained ground for 3 months in a row, from 46.7% to 52.1% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using doTERRA’s and Young Living’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

doTERRA

1 branded search term

  • doterra

Young Living

1 branded search term

  • young living

How the Brand Demand Index is measured

Other head-to-heads among essential oil brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free