Brandwave

How popular isdoTERRA?

In September 2026, people searched for doTERRA by name about 1,000 times in New Zealand, a 37.5% decrease from the previous year. These searches made up 52.1% of all New Zealand essential oil brand searches, placing doTERRA first out of five brands. When we asked both ChatGPT and Google AI Overviews about essential oil brands, doTERRA appeared in one of the five answers and was the joint second most recommended of the five.

Search and AI answers in September 2026

doTERRA is the most searched of 5 competitors and the joint second most recommended in AI answers.

  1. doTERRAShare of searches 52.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
  2. Young LivingShare of searches 20.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Absolute EssentialShare of searches 13.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Thursday PlantationShare of searches 13.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
  5. TisserandShare of searches 0.52%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top essential oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, doTERRA was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. doTERRA is the joint second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Absolute Essential1st
  2. doTERRA2nd
  3. Thursday Plantation2nd
  4. Young Living–
  5. Tisserand–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Absolute Essential4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • doTERRA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thursday Plantation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Young Living0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tisserand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about essential oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which essential oil brands compete with doTERRA?

doTERRA against essential oil brands in New Zealand, by month

Share of searches by month for doTERRA, Young Living, Absolute Essential, Thursday Plantation. The figures are in the table below the chart.

View monthly share of searches table
MonthdoTERRAYoung LivingAbsolute EssentialThursday PlantationTisserand
Oct 202557.6%21.2%11.5%9.4%0.36%
Nov 202557.6%21.2%11.5%9.4%0.36%
Dec 202557.5%21.2%9.3%11.5%0.44%
Jan 202649.8%23.9%12.9%12.9%0.5%
Feb 202648.1%23.1%12.5%15.4%0.96%
Mar 202649.8%23.9%12.9%12.9%0.5%
Apr 202646.9%22.5%15%15%0.47%
May 202652%19.2%15.6%12.8%0.4%
Jun 202646.7%22.4%18.2%12.1%0.47%
Jul 202649.8%23.9%12.9%12.9%0.5%
Aug 202652%15.6%12.8%19.2%0.4%
Sep 202652.1%20.3%13.5%13.5%0.52%

  1. 1.doTERRA

    52.1%

    Held 1st. 1K estimated branded searches, -23.1% vs prior month. Share +0.1 points.

  2. 2.Young Living

    20.3%

    Moved from 3rd to 2nd. 390 estimated branded searches, 0% vs prior month. Share +4.7 points.

  3. 3.Absolute Essential

    13.5%

    Moved from 4th to 3rd. 260 estimated branded searches, -18.8% vs prior month. Share +0.7 points.

  4. 4.Thursday Plantation

    13.5%

    Moved from 2nd to 4th. 260 estimated branded searches, -45.8% vs prior month. Share -5.7 points.

  5. 5.Tisserand

    0.52%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between doTERRA and its closest rivals

Every comparison with doTERRA

3 comparisons

How has branded search demand for doTERRA changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for doTERRA in New Zealand fell from 1.6K to 1K.
  • Across the 12 months ending September 2026, doTERRA’s share of searches among essential oil brands in New Zealand decreased from 57.6% to 52.1%.
  • Across the 12 months ending September 2026, doTERRA’s share of searches among essential oil brands in New Zealand peaked at 57.6% in October 2025 and was lowest at 46.7% in June 2026.

How did search popularity change for New Zealand essential oil brands in September 2026?

4 changes

  1. In September 2026, Young Living overtook Thursday Plantation to rank 2nd among essential oil brands in New Zealand, with 20.3% of the searches.

  2. In September 2026, Absolute Essential overtook Thursday Plantation to rank 3rd among essential oil brands in New Zealand, with 13.5% of the searches.

  3. In September 2026, Thursday Plantation lost share of searches among essential oil brands in New Zealand, from 19.2% to 13.5%.

  4. doTERRA’s share of searches among essential oil brands in New Zealand has gained ground for 3 months in a row, from 46.7% to 52.1% in September 2026.

How are doTERRA’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using doTERRA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • doterra

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How the Brand Demand Index is measured

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